Samsung Teases Galaxy S26 AI Features on Global 3D Billboards

Samsung showcases the AI capabilities of its upcoming flagship smartphone lineup through eye-catching digital displays in 17 cities worldwide.

Published on Feb. 13, 2026

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Samsung is signaling a major shift towards artificial intelligence as a core element of its tech ecosystem. The company has begun deploying 3D digital billboards in 17 global cities to tease the AI capabilities of the upcoming Galaxy S26 series, which is set to launch on February 25th. The immersive billboards offer a preview of how Galaxy AI will enhance the creative potential of the new smartphone lineup.

Why it matters

This isn't just about marketing; it's a deliberate effort by Samsung to position AI as central to its brand identity. The focus on AI is a direct response to the evolving consumer landscape, as users increasingly demand devices that can anticipate their needs, simplify complex tasks, and enhance their daily lives. AI-powered features are becoming key differentiators in the competitive smartphone market.

The details

The 3D billboards are appearing in 17 cities around the world, including Los Angeles, London, Tokyo, and Seoul. The displays utilize captivating 3D-style visuals designed to extend beyond the screen, creating an immersive experience for passersby. This global showcase is a precursor to the launch of the Galaxy S26, S26+, and S26 Ultra, which are expected to build upon existing features with subtle design updates, performance improvements, and expanded Galaxy AI functionality.

  • The 3D billboards began appearing in global cities this week.
  • The Galaxy S26 series is set to launch on February 25, 2026.

The players

Samsung

A multinational electronics company and one of the world's largest manufacturers of smartphones, including the Galaxy S series.

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What’s next

The Galaxy S26 series and Galaxy Buds 4 earbuds are expected to be unveiled at Samsung's Unpacked event on February 25, 2026, in San Francisco.

The takeaway

Samsung's aggressive push into AI-powered features across its product lineup, as evidenced by the global 3D billboard campaign, signals the company's strategic shift towards making artificial intelligence a core part of its brand identity and user experience.