Apple Turns Bad Bunny's Super Bowl Performance into a Global 'Shot on iPhone' Party

Apple Music captured the Puerto Rican superstar's groundbreaking halftime show through the iPhone lenses of fans around the world.

Published on Feb. 13, 2026

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Days after Bad Bunny's performance at the Super Bowl Halftime Show on February 8, Apple released 'The Day the World Danced,' the latest chapter in its long-running 'Shot on iPhone' campaign. The film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show across 15 locations in 11 time zones.

Why it matters

Apple Music's film showcases how Bad Bunny's performance broke barriers and elevated diverse representation on one of the biggest international stages. The halftime show averaged 128.2 million viewers and generated a record four billion social media views within the first 24 hours, up 137% year over year.

The details

Created by Apple's in-house team, 'The Day the World Danced' is set to Bad Bunny's 'DtMF (DeBÍ TiRAR MáS FOToS) (I Should Have Taken More Photos).' The spot features intimate fan moments from locations including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Apple Music has been the official sponsor of the Super Bowl Halftime Show since 2023, succeeding longtime sponsor Pepsi.

  • The Super Bowl Halftime Show featuring Bad Bunny aired on February 8, 2026.
  • Apple released 'The Day the World Danced' a few days after the Super Bowl performance.

The players

Bad Bunny

A Puerto Rican superstar who performed at the 2026 Super Bowl Halftime Show.

Apple

The tech giant that captured Bad Bunny's performance through the iPhone lenses of fans around the world and released the 'Shot on iPhone' film 'The Day the World Danced.'

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The takeaway

Apple's 'Shot on iPhone' campaign continues to showcase the power of mobile photography and the global reach of events like the Super Bowl Halftime Show. By capturing the diverse reactions of Bad Bunny fans around the world, Apple has reinforced its brand's connection to creativity, inclusivity, and the transformative potential of its products.