Samsung Announces Galaxy Unpacked 2026 for S26 Series

Pre-orders now open with early incentives, hinting at March 11 market release.

Published on Feb. 11, 2026

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Samsung has officially confirmed the Galaxy Unpacked 2026 event, scheduled for February 25, 2026 in San Francisco. The event will showcase the new Galaxy S26 series, including the standard S26, S26 Plus, and S26 Ultra models. Pre-orders are now open, offering credits and trade-in incentives, though the free storage upgrade from last year's S25 series is not included this time.

Why it matters

The Galaxy S series is Samsung's flagship smartphone lineup and a major product launch in the tech industry. The announcement of the S26 models and details around pre-orders and release timing provide insight into Samsung's strategy and consumer offerings in the competitive premium smartphone market.

The details

Samsung is hosting the in-person Galaxy Unpacked 2026 event on February 25, 2026 at 10 AM PT in San Francisco. The event will be livestreamed on the company's official YouTube channel. Pre-orders for the Galaxy S26 series are currently open on Samsung's website, Best Buy, and AT&T, offering a $30 credit, up to $900 in trade-in value, or a $150 credit. There is also a chance to win a $5,000 gift card. However, the free storage upgrade provided with last year's S25 models is not included in this year's pre-order incentives.

  • The Galaxy Unpacked 2026 event is scheduled for February 25, 2026.
  • Pre-orders for the Galaxy S26 series are currently open.

The players

Samsung

A Korean multinational conglomerate and one of the world's largest producers of consumer electronics, including the popular Galaxy smartphone line.

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What they’re saying

“The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence, and make Galaxy AI feel seamlessly integrated from the moment it's in hand.”

— Samsung (Twitter)

What’s next

Regular sales of the Galaxy S26 series are expected to commence on or around March 11, 2026, according to the terms and conditions of the pre-order offer.

The takeaway

Samsung's announcement of the Galaxy Unpacked 2026 event and the opening of pre-orders for the S26 series provides a glimpse into the company's strategy for its flagship smartphone lineup. While the pre-order incentives are slightly different from last year, the event and product launch remain a significant milestone in the tech industry.