Bad Bunny Scores As Super Bowl LX Draws 124.9 Million Viewers

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Super Bowl LX drew an estimated 124.9 million viewers on Feb. 8, with peak viewership of 137.8 million in the second quarter as the Seattle Seahawks defeated the New England Patriots. The halftime show headlined by Bad Bunny scored 128.2 million viewers, an NFL first with the performance entirely in Spanish. It was the second most-watched Super Bowl in history, behind 2025's record 127.7 million viewers.

Why it matters

The Super Bowl has become a global cultural phenomenon, with the commercials and halftime show generating as much interest as the game itself. Bad Bunny's historic Spanish-language performance reflects the growing influence of Latin culture in the U.S. and the NFL's efforts to appeal to diverse audiences.

The details

During the game, people tuned in for Bad Bunny's Apple Music Halftime Show, which featured a tribute to Puerto Rico and Latin culture. He was joined on stage by Lady Gaga, a live wedding, and 380 fans cast as shrubs. The Super Bowl also saw record-breaking bets, with Kalshi reporting over $1 billion in trades and the American Gaming Association projecting $1.76 billion in regulated bets. The San Francisco Bay Area, which hosted the game, saw $500 million in economic activity from an estimated 100,000 attendees.

• Super Bowl LX was played on February 8, 2026.
• The game drew a peak viewership of 137.8 million viewers in the second quarter.
• Bad Bunny's halftime show scored 128.2 million viewers, an NFL first with the performance entirely in Spanish.

What they’re saying

What’s next

The NFL will continue to explore ways to attract diverse audiences and expand the global reach of the Super Bowl, including potentially featuring more international artists in future halftime shows.