Super Bowl LX Brings Wave of Celebrity Sightings Across Bay Area

From late-night hosts to chart-topping musicians, A-listers flood the region ahead of the big game

Published on Feb. 6, 2026

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The San Francisco Bay Area has become a hub for celebrity sightings as the city gears up to host Super Bowl LX. Notable figures spotted around the region include late-night talk show host David Letterman, music mogul Pharrell Williams, and a slew of musicians like Anderson .Paak, Too Short, P-Lo, and Larry June. Celebrity chefs like Guy Fieri have also been seen in the South Bay, while NFL stars like the Kelce brothers and George Kittle have made appearances at local events and venues.

Why it matters

The influx of celebrities to the Bay Area highlights the region's status as a premier destination, not just for the Super Bowl, but for entertainment and culture more broadly. These star sightings generate buzz and excitement in the lead-up to the big game, while also showcasing the diverse array of attractions and experiences the Bay Area has to offer visitors.

The details

Celebrities spotted around the Bay Area include late-night host David Letterman, who was photographed with San Francisco Sheriff's deputies in Union Square; music producer Pharrell Williams, who dined at a restaurant in the Inner Sunset; and a lineup of musicians like Anderson .Paak, Too Short, P-Lo, and Larry June, who performed at a pop-up event in downtown San Francisco. Celebrity chef Guy Fieri, a Bay Area native, was filmed outside a brewery in San Jose, while NFL stars like the Kelce brothers and George Kittle hosted private parties and events across the region. Other notable sightings include the husband-and-wife duo of Russell Wilson and Ciara, as well as a group of game day performers, including Bad Bunny, Charlie Puth, Brandi Carlile, and Coco Jones, who made an appearance at Moscone Center.

  • On Wednesday, February 4, Pharrell Williams was spotted dining at San Tung restaurant in the Inner Sunset.
  • On Wednesday, February 4, Travis and Jason Kelce took over the Thriller Social Club bar in South of Market for a private party.
  • On Thursday, February 5, Bad Bunny, Charlie Puth, Brandi Carlile, and Coco Jones appeared at a press conference at Moscone Center.

The players

David Letterman

A former late-night talk show host who was spotted posing with San Francisco Sheriff's deputies in Union Square.

Pharrell Williams

A music producer and artist who was seen dining at San Tung restaurant in the Inner Sunset.

Anderson .Paak

A musician who performed at a pop-up event for the new Dante's Inferno venue in downtown San Francisco.

Guy Fieri

A celebrity chef and Bay Area native who was filmed outside of Fox Tale Fermentation Project in San Jose.

Travis Kelce

An NFL player who co-hosted a private party at the Thriller Social Club bar in South of Market.

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What they’re saying

“It's been 15 years since we shot San Jose for triple D. I don't know if you've ever been to this place, but it's a trip and it's great. … The food's next level”

— Guy Fieri (Instagram)

“The influx of celebrities to the Bay Area highlights the region's status as a premier destination, not just for the Super Bowl, but for entertainment and culture more broadly.”

— Zara Irshad, Author (sfchronicle.com)

What’s next

Guy Fieri is set to host his annual family-friendly Flavortown Tail Gate ahead of kick off on Sunday at Cow Palace.

The takeaway

The wave of celebrity sightings across the Bay Area in the lead-up to Super Bowl LX showcases the region's enduring appeal as a hub for entertainment, culture, and major events. From late-night hosts to chart-topping musicians, the influx of A-listers underscores the Bay Area's status as a premier destination beyond just the big game.