Celebrities Flock to Bay Area for Super Bowl LX

From Bad Bunny to Travis Kelce, the stars have arrived for the big game and related events.

Feb. 5, 2026 at 7:07pm by Ben Kaplan

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As Super Bowl LX approaches, a host of celebrities have descended on the Bay Area, with sightings reported of athletes, musicians, actors, and other high-profile figures. From Bad Bunny rehearsing for his halftime show performance to Travis Kelce and his brother Jason spotted at local businesses, the pre-game festivities are in full swing.

Why it matters

The influx of celebrities to the Bay Area for the Super Bowl highlights the event's status as a major cultural phenomenon that extends far beyond the game itself. The presence of these famous figures generates excitement, media attention, and economic activity in the host city.

The details

Notable celebrity sightings include New England Patriots players dining at In-N-Out, Jason Kelce shopping at a tie-dye store, and Bad Bunny rehearsing and making appearances around Levi's Stadium. Other stars expected to attend or perform at official events include Jon Hamm, Chris Pratt, Jon Bon Jovi, Post Malone, Sting, and Shaquille O'Neal, among many others.

  • On Monday, some New England Patriots players were spotted at an In-N-Out restaurant in the San Jose area.
  • On Wednesday, Jason Kelce and his brother Travis Kelce hosted a party at the Thriller Country Club in San Francisco.
  • This week, Bad Bunny has been photographed rehearsing, getting fitted for costumes, and making appearances at Levi's Stadium.
  • On Thursday, Bad Bunny, Coco Jones, Brandi Carlile, and Charlie Puth appeared at a pre-game press conference.
  • Throughout the week, various celebrities have been spotted around the Bay Area, including at restaurants and events.

The players

Bad Bunny

A Grammy-winning Latin music superstar who is scheduled to perform at the Super Bowl halftime show.

Travis Kelce

The star tight end for the Kansas City Chiefs, who co-hosted a party in San Francisco with his brother Jason.

Jason Kelce

The Philadelphia Eagles offensive lineman and brother of Travis Kelce, who was spotted shopping at a tie-dye store in San Francisco.

Drake Maye

The New England Patriots quarterback who was seen dining at an In-N-Out restaurant in the San Jose area.

TreVeyon Henderson

The New England Patriots running back who was also spotted at the In-N-Out restaurant with his teammates.

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What they’re saying

“Not saying Bad Bunny came to our coffee shop during Super Bowl week...”

— Con Azucar Cafe, Coffee shop owners (Facebook)

What’s next

The Super Bowl LX festivities will continue throughout the week, with more celebrity sightings and events expected leading up to the big game on Sunday.

The takeaway

The influx of celebrities to the Bay Area for the Super Bowl underscores the event's status as a major cultural phenomenon that extends far beyond the game itself, generating excitement, media attention, and economic activity in the host city.