Torrey Pines Golf Championship Endures Despite Sponsor Change

PGA Tour event at iconic San Diego course continues despite Farmers Insurance ending 16-year sponsorship.

Jan. 28, 2026 at 8:15pm

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After 16 years, Farmers Insurance is ending its sponsorship of the PGA Tour event at Torrey Pines in San Diego. However, the iconic championship is expected to continue, with the tournament showcasing the beautiful La Jolla coastline and featuring top golfers like Xander Schauffele and J.J. Spaun. The winner's prize money is $1.7 million from a total purse of $9.6 million.

Why it matters

The Torrey Pines Golf Championship is a long-standing and prestigious PGA Tour event that has become synonymous with San Diego. Despite the loss of a major sponsor, the tournament is expected to endure, continuing to draw top golfers and worldwide attention to the city's scenic coastal landscape.

The details

The 73rd edition of the PGA Tour event at Torrey Pines will take place this week, with 28 of the world's top golfers competing. The tournament will return to its traditional Thursday-to-Sunday format after avoiding a conflict with pro-football championship play in recent years. While Farmers Insurance is ending its 16-year sponsorship, the local Century Club is committed to keeping the event at Torrey Pines, which has hosted the tournament 59 times.

  • The tournament will take place from Thursday, January 30 to Sunday, February 2, 2026.
  • Farmers Insurance is ending its 16-year sponsorship of the event.

The players

Xander Schauffele

A San Diego native and the world's 6th-ranked golfer, Schauffele will be competing in the tournament.

J.J. Spaun

Another San Diego State alum, Spaun won the prestigious U.S. Open last year and will be playing in the event.

Harris English

The defending champion at Torrey Pines, English won the tournament last year and is committed to helping find a new sponsor to keep the event at the iconic course.

Tiger Woods

The legendary golfer, who has won at Torrey Pines eight times, is still an occasional competitor and is heading a committee to help sort out future PGA Tour scheduling.

Marty Gorsich

The CEO of the local sponsor Century Club, Gorsich is committed to keeping the tournament at Torrey Pines and showcasing San Diego's beautiful weather and scenery to a global audience.

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What they’re saying

“I'll do anything as a PGA Tour member — a past champion — to help find a sponsor to help keep this tournament here at Torrey Pines because you have a lot of guys that feel the same way I do that love this place. Such an iconic place here at Torrey.”

— Harris English, PGA Tour Player and Past Champion (timesofsandiego.com)

“Our beautiful show, broadcast all over the globe at a time when most elsewhere the weather is very rough, makes people want to come out here to enjoy San Diego.”

— Marty Gorsich, CEO, Century Club (timesofsandiego.com)

What’s next

The local Century Club is working to secure a new sponsor for the Torrey Pines Golf Championship to ensure the event's long-term future at the iconic San Diego course.

The takeaway

Despite the loss of a major sponsor, the Torrey Pines Golf Championship is expected to continue as a prestigious PGA Tour event that showcases San Diego's scenic coastline and attracts top golfers from around the world, demonstrating the enduring appeal and importance of the tournament to the local community.