Sacramento Businesses Celebrate Bad Bunny's Super Bowl Halftime Show

Local spots host special events and parties as the Puerto Rican superstar headlines the big game's halftime performance.

Published on Feb. 5, 2026

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Businesses across Sacramento are turning Super Bowl Sunday into a fan experience centered around Bad Bunny's highly anticipated halftime show performance. Local restaurants, bars, and fitness studios are hosting themed events, parties, and special menus to cater to the influx of fans eager to celebrate the Puerto Rican superstar's appearance.

Why it matters

Bad Bunny's inclusion as the Super Bowl halftime performer represents a significant milestone for Latino representation and culture on the biggest stage in American sports. For many in Sacramento's Puerto Rican and broader Latino communities, his performance is an emotional and celebratory moment that transcends the game itself.

The details

Businesses like Maya Cantina, Lola's Lounge, and Pilax Pilates are all hosting special events, parties, and themed offerings to coincide with Bad Bunny's halftime show. These range from Benito-themed menus, DJs, and live music to sold-out parties and even fitness classes. The owners of these establishments, many of whom are Latino themselves, are excited to provide a festive atmosphere for fans who may be more interested in the halftime performance than the game.

  • The Super Bowl halftime show featuring Bad Bunny will take place on Sunday, February 9, 2026.
  • Lola's Lounge in Sacramento is hosting a sold-out event on Saturday, February 8, 2026, ahead of the Super Bowl.

The players

Bad Bunny

A Puerto Rican singer, rapper, and global music superstar who is headlining the Super Bowl LX halftime show.

Maya Cantina

A Sacramento restaurant hosting a special Bad Bunny-themed watch party and event for the Super Bowl halftime show.

Lola's Lounge

A Sacramento bar and restaurant owned by Puerto Ricans that is hosting a series of sold-out Bad Bunny events, including a party the night before the Super Bowl.

Pilax Pilates

A Sacramento fitness studio offering special Bad Bunny-themed workout classes ahead of the Super Bowl halftime performance.

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What they’re saying

“I feel like a lot of people are just going to watch the Super Bowl just because of Bad Bunny, let's have a good time.”

— Daniel Maya, Owner, Maya Cantina (KCRA)

“This actually will be our fifth Bad Bunny event we're throwing. People absolutely love the events. We play his music, and we do theme drinks and stuff like that.”

— Lola Serrano, Owner, Lola's Lounge (KCRA)

“It's almost emotional. We were watching his interview today, and I just wanted to cry. It's an amazing thing that he's doing not only for Puerto Rican culture, but for all of Latino culture.”

— Lola Serrano, Owner, Lola's Lounge (KCRA)

What’s next

Businesses in Sacramento are expected to continue hosting Bad Bunny-themed events and parties leading up to and during the Super Bowl halftime show on February 9, 2026.

The takeaway

Bad Bunny's inclusion as the Super Bowl halftime performer has sparked a celebratory response from Sacramento's Latino community, with local businesses capitalizing on the opportunity to create a festive atmosphere for fans eager to experience the Puerto Rican superstar's big moment on the national stage.