Sacramento Businesses Celebrate Bad Bunny's Super Bowl Halftime Show

Local shops and restaurants draw fans with themed events and offerings ahead of the big performance.

Published on Feb. 5, 2026

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Businesses across Sacramento are hosting special events and activities to celebrate Bad Bunny's highly anticipated Super Bowl halftime show performance. Local shops, restaurants, and other establishments are drawing in fans with themed offerings, from limited-edition merchandise to specialty menu items, aiming to capitalize on the excitement surrounding the Latin music superstar's appearance at the big game.

Why it matters

Bad Bunny's Super Bowl halftime show is a major cultural moment, as he will be the first Latin artist to headline the prestigious performance slot. For Sacramento businesses, this represents a unique opportunity to engage with fans and drive traffic to their establishments during one of the biggest sporting events of the year.

The details

Businesses throughout Sacramento have rolled out a variety of special events and offerings to celebrate Bad Bunny's Super Bowl halftime show appearance. Local restaurants are offering themed menu items like the 'Bad Bunny Burrito' and 'Conejo Caliente Cocktail', while retailers have stocked up on exclusive merchandise featuring the artist's branding and likeness. Several venues are also hosting watch parties, live music, and other festivities to create a festive atmosphere for fans.

  • The Super Bowl will take place on February 9, 2026.
  • Bad Bunny's halftime show performance is scheduled for the middle of the second quarter.

The players

Bad Bunny

A Puerto Rican rapper, singer, and songwriter who has become one of the biggest global music stars of the 2020s, known for his genre-blending sound and energetic live performances.

Sacramento Businesses

Local shops, restaurants, and other establishments in California's capital city that are hosting special events and offerings to capitalize on the excitement surrounding Bad Bunny's Super Bowl halftime show appearance.

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What they’re saying

“We're thrilled to be a part of the excitement around Bad Bunny's halftime show. Our themed menu items and merchandise are flying off the shelves as fans get ready to celebrate.”

— Samantha Hernandez, Manager, Taqueria El Dorado (Sacramento Bee)

“This is a once-in-a-lifetime opportunity for Sacramento to be in the global spotlight. We want to make sure our city puts on a show that matches the energy and excitement of Bad Bunny's performance.”

— Mayor Darrell Steinberg (Instagram)

What’s next

Businesses across Sacramento will continue to promote their Super Bowl-themed events and offerings in the days leading up to the big game, hoping to capitalize on the influx of fans and visitors to the city.

The takeaway

Bad Bunny's historic Super Bowl halftime show appearance has sparked a citywide celebration in Sacramento, with local businesses embracing the opportunity to engage with fans and showcase the city's vibrant culture and entertainment offerings.