Downtown Redding Bookstore Finds New Home Next to Popular Cafe

Shop Around the Corner Books relocates to larger space, sees boost from neighboring coffee shop

Apr. 4, 2026 at 3:18pm

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A minimalist studio still life photograph featuring a stack of hardcover books, a ceramic coffee mug, and a potted plant arranged elegantly against a clean, monochromatic background, conceptually representing the partnership between a local bookstore and cafe.The relocation of an independent bookstore next to a thriving new cafe highlights how small businesses can benefit from strategic co-location and cross-promotion.Redding Today

A beloved independent bookstore in downtown Redding, California, Shop Around the Corner Books, is moving to a larger location on California Street next to a new popular cafe. The bookstore's owner says being located next to the cafe will be 'perfect' for driving more foot traffic and sales.

Why it matters

The relocation of this long-standing local bookstore is a positive sign for the revitalization of downtown Redding's retail landscape, which has faced challenges from online shopping and the pandemic. The partnership with the new neighboring cafe also highlights how small businesses can benefit from strategic co-location and cross-promotion.

The details

Shop Around the Corner Books has outgrown its current space and is moving to a larger storefront on California Street, right next door to a new cafe that has quickly become a popular gathering spot in the downtown area. The bookstore's owner believes the proximity to the cafe will drive more foot traffic and sales for both businesses.

  • Shop Around the Corner Books is relocating to its new California Street location this month.
  • The new cafe next door to the bookstore opened just a few months ago and has already seen brisk business.

The players

Shop Around the Corner Books

An independent bookstore that has been a fixture in downtown Redding for many years.

California Street Cafe

A new coffee shop that recently opened next door to the bookstore and has quickly become a popular hangout spot in the downtown area.

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What they’re saying

“Being next to one (coffee shop) is going to be perfect,”

— Shop Around the Corner Books Owner

The takeaway

The relocation and partnership between this independent bookstore and new cafe demonstrates how small businesses can leverage strategic co-location and cross-promotion to drive growth and revitalize a downtown retail district.