Kraft Mac & Cheese Unveils Restaurant Edition

New lineup offers elevated flavors and premium cheeses for at-home mac and cheese cravings

Apr. 13, 2026 at 10:25am

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A high-end, photorealistic studio still-life photograph featuring blocks of Parmesan, Pecorino Romano, and Monterey Jack cheeses alongside various pasta shapes like Gemelli, Pipette, and Cavatappi, elegantly arranged on a clean, monochromatic background with dramatic studio lighting, conceptually representing the elevated flavors of Kraft's new Restaurant Edition mac and cheese products.Kraft's new Restaurant Edition mac and cheese lineup brings premium cheeses and unique pasta shapes to the classic blue box format.Pittsburg Today

Kraft Mac & Cheese is launching a new 'Restaurant Edition' lineup that brings elevated, restaurant-style mac and cheese flavors to the home kitchen. The three new varieties - Parmesan Pesto, Romano Cacio e Pepe, and Monterey Jack Caramelized Onion - feature premium cheeses, unique pasta shapes, and 30% more food per box compared to the classic blue box. The new lineup is designed to satisfy consumer demand for sophisticated, restaurant-inspired meals that are still quick and affordable to make at home.

Why it matters

As more people look to cut back on dining out without sacrificing the elevated flavors they crave, Kraft's new Restaurant Edition lineup aims to make restaurant-style mac and cheese accessible for home cooks. The products leverage Kraft's brand recognition and convenience while delivering on-trend flavors and premium ingredients to compete with the growing popularity of artisanal and gourmet mac and cheese offerings.

The details

The new Kraft Mac & Cheese Restaurant Edition lineup includes three varieties: Parmesan Pesto, Romano Cacio e Pepe, and Monterey Jack Caramelized Onion. Each features 10g of protein per serving and uses real, premium cheeses like Parmesan, Pecorino Romano, and Monterey Jack. The pasta shapes were also specially developed to better cling to the cheesy sauce. The products are priced at $3.49 per 9.5 oz box, offering 30% more food than the classic blue box and enough to comfortably feed a family of four.

  • Kraft Mac & Cheese Restaurant Edition rolls out nationwide this month (April 2026).

The players

Kraft Heinz

The food company that owns the Kraft Mac & Cheese brand and developed the new Restaurant Edition lineup.

Sara Roashan

Associate Director of Mac & Cheese Innovation at Kraft Heinz, who spoke about the new product launch.

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What they’re saying

“Restaurant Edition brings quality, affordability, and the experience of dining out together – all without leaving home. Consumers crave restaurant-inspired flavors, and we knew Kraft Mac & Cheese could make them more accessible without demanding a high level of kitchen expertise. You can treat yourself, your family, or host a dinner party with the simple Kraft Mac & Cheese format you know and love.”

— Sara Roashan, Associate Director of Mac & Cheese Innovation at Kraft Heinz

The takeaway

Kraft's new Restaurant Edition mac and cheese lineup taps into growing consumer demand for elevated, restaurant-inspired meals that can be easily prepared at home. By offering premium ingredients, unique flavors, and more food per box, Kraft is aiming to make gourmet mac and cheese accessible to a wider audience without sacrificing convenience or affordability.