YSL Beauty Throws VIP-Only Pre-Coachella Party at Drive-Thru

The event brought together YSL ambassadors, media, influencers, and VIPs for a vibrant Palm Springs-inspired celebration.

Apr. 11, 2026 at 12:08am

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An extreme close-up of glittering sequins and shattered disco glass, captured in dramatic, high-contrast studio lighting to convey the glamorous, high-fashion aesthetic of the YSL Beauty Stage party.The YSL Beauty Stage party brought a touch of luxurious glamour to a classic California drive-thru, setting the stage for an exciting Coachella weekend.Palm Springs Today

Ahead of Coachella weekend 1, YSL Beauty transformed a classic California drive-thru restaurant into an opulent, VIP-only party space. The event featured surprise musical performances, bespoke cocktails, and classic drive-thru fare, all with a luxurious YSL twist. Guests included YSL ambassadors, media, influencers, and celebrities like María Zardoya, Drew Starkey, and Laura Harrier.

Why it matters

The YSL Beauty Stage party served as an exclusive kickoff to the highly anticipated Coachella music festival, tapping into the vibrant Palm Springs nightlife vibe and blending high-end glamour with classic California drive-thru culture.

The details

The fast-food restaurant Bob's Twin Kitchen was transformed with YSL branding, featuring pristine white shelves stocked with YSL products like Lash Latex Mascara and Candy Glaze Lip Gloss Stick instead of a soda fountain. Guests sipped on bespoke cocktails like the Berry Crush, named for the brand's newest fragrance, and indulged in drive-thru classics like chicken nuggets and cheeseburgers. Surprise musical performances by Grammy-winning Miguel and Grammy-nominated Young Miko took place in front of a 1969 Oldsmobile 442 W-30, adding to the drive-thru theme.

  • The YSL Beauty Stage party took place on Thursday, April 10, 2026, ahead of Coachella weekend 1.
  • The YSL Beauty Drive-Thru opened to the public on Friday, April 11, 2026, allowing visitors to try out makeup stations.

The players

YSL Beauty

A luxury cosmetics and fragrance brand owned by Yves Saint Laurent.

María Zardoya

A YSL ambassador and the lead singer of the band The Marías.

Drew Starkey

An actor who attended the YSL Beauty Stage party as a VIP guest.

Laura Harrier

An actress and model who attended the YSL Beauty Stage party as a VIP guest.

Miguel

A Grammy-winning musician who performed a surprise set at the YSL Beauty Stage party.

Young Miko

A Grammy-nominated musician who performed a surprise set at the YSL Beauty Stage party.

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What they’re saying

“They've put on a really cool and unique experience, and I'm happy to be here.”

— María Zardoya, YSL ambassador

“I love how we're at a drive-thru at Coachella. It's a really fun mix of high-low.”

— Laura Harrier, actress and model

“I just saw that Turnstile is performing. They put on such a good show, so I know they're going to be turned up.”

— Drew Starkey, actor

“I love them so much. I saw them maybe 13 years ago on a beach in Mexico. It was the most epic concert that's seared into my memory, so I'm super excited.”

— Laura Harrier, actress and model

What’s next

The YSL Beauty Drive-Thru will open to the public on Friday, April 11, 2026, allowing visitors to try out makeup stations.

The takeaway

The YSL Beauty Stage party blended high-end glamour with classic California drive-thru culture, creating an exclusive and memorable kickoff to the Coachella music festival. The event's mix of luxury, surprise performances, and nostalgic drive-thru elements resonated with the VIP guests, setting the stage for an exciting Coachella weekend.