Paine Schwartz Looks to Take Suja Life Public

Beverage company Suja Life files for an IPO that would leave Paine Schwartz with voting control of the Nasdaq-traded company.

Apr. 13, 2026 at 10:03pm

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A high-end, photorealistic studio still-life photograph featuring premium glass, metal, and aluminum containers for cold-pressed juice, wellness shots, and natural soda, arranged elegantly on a clean white background to conceptually represent the growth of Suja Life's health and wellness beverage business.Suja Life's diverse portfolio of health-focused beverage brands aims to capitalize on the fragmented natural and functional drink market.Oceanside Today

Paine Schwartz Partners LLC, a sustainable food chain investor, has filed for an initial public offering of its portfolio company Suja Life Inc., a maker of cold-pressed juices, wellness shots, and functional sodas. The IPO would leave Paine Schwartz with voting control of the Nasdaq-traded company.

Why it matters

The move highlights Paine Schwartz's strategy of investing in and growing health-focused beverage brands. The natural and functional beverage market remains highly fragmented, and Suja Life plans to use the IPO proceeds to reduce debt and pursue strategic acquisitions to accelerate its platform.

The details

Suja Life, based in Oceanside, California, plans to list its shares on Nasdaq under the ticker symbol SUJA. The filing indicates that Paine Schwartz would sell stock in the IPO but retain voting control. Suja Life reported $36.7 million in EBITDA for fiscal 2025 and plans to use the IPO proceeds to pay down $267.5 million in outstanding term loans and a $40 million revolving credit facility.

  • Suja Life filed for the IPO on February 10, 2026.
  • The Deal reported in January 2026 that Paine Schwartz had retained Goldman, Sachs & Co. and William Blair to explore a sale or IPO for Suja Life.
  • Paine Schwartz acquired Suja Life in 2021 from Coca-Cola Co. and Goldman Sachs Merchant Banking.

The players

Paine Schwartz Partners LLC

A sustainable food chain investor that specializes in productivity, sustainability, health, and wellness. The firm typically invests $100 million to $300 million and up to $1 billion, including co-investments and partnerships, in companies with EBITDA of $10 million to $100 million and an enterprise value of $100 million to $1 billion.

Suja Life Inc.

A maker of cold-pressed juices, wellness shots, and functional sodas, including the Suja Organic, Vive Organic, and Slice brands. Suja Life is the parent company formed in 2022.

Coca-Cola Co.

The global beverage company that previously owned a stake in Suja Life, which Paine Schwartz acquired in 2021.

Goldman Sachs Merchant Banking

The private equity arm of Goldman Sachs that previously owned a stake in Suja Life, which Paine Schwartz acquired in 2021.

Goldman, Sachs & Co.

The investment bank that is leading the underwriting group for Suja Life's IPO.

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What’s next

Suja Life plans to use the IPO proceeds to reduce its outstanding debt and pursue strategic acquisitions to accelerate its platform.

The takeaway

Paine Schwartz's move to take Suja Life public reflects the firm's focus on investing in and growing health-conscious beverage brands. The IPO will provide Suja Life with funds to pay down debt and pursue acquisitions in the highly fragmented natural and functional beverage market.