California Today

By the People, for the People

Marketing

Recent news

Billboard Insider Columnist Offers Tips on Compensating Reps for Selling Digital Billboards

Kevin Gephart shares insights on how OOH companies can adjust sales rep compensation to drive digital billboard sales.

RäFoods Appoints John Rota as Chief Marketing Officer

Appointment signals decisive shift from vision to disciplined, scalable execution of Living Nutrition strategy

How the Creator Economy Has Transformed Marketing and Product Launches

Dolphin Entertainment CEO Bill O'Dowd discusses the rise of influencers and the 'democratization' of consumer product debuts.

Greenhaus Expands Partners, Launches Behavioral Insights Product

San Diego marketing agency adds new leadership, unveils Greenhaus Groundworks to uncover brand insights

Opollo Acquires Propensity Partners to Strengthen MSP Outreach

Combined agency to deliver integrated marketing and lead generation services for B2B tech companies

Opollo Acquires Propensity Partners to Create Integrated Growth Engine

Combined agency to deliver unified digital marketing and lead generation services for MSPs, Cyber, and FinTech firms

Schwarzkopf Professional Leverages Pop Culture for Haircare Success

The German haircare brand partners with top celebrity stylists to boost brand visibility and influence.

LiveRamp Partners With Scowtt to Unlock AI-powered Optimization

The partnership will integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform.

Marketing Is Seduction, Not an Explanation

Dione Black shares why emotion, not logic, is the key to effective marketing

Mammoth Media: Untangling the Web of Businesses Using the Same Name

A look at the various companies operating under the 'Mammoth Media' brand and their distinct areas of focus.

Brands Bring Immersive Experiences to NBA Crossover Fan Festival

Activations at the NBA's culture-forward event featured hands-on games, interactive environments, and storytelling

Cool Event Ideas From February 2026

A roundup of creative activations from brands like Uber, Peacock, and Daily Harvest

Visa Renews Red Bull Formula One Partnership

Expanded deal includes new branding, hospitality, and fan engagement opportunities.

Vereigen Media Sponsors B2BMX 2026 to Elevate Trust-Driven Engagement

Leading B2B demand generation company partners with influential marketing event to address industry shifts toward privacy, AI, and real human connections.

South Coast Plaza Names Tenley Zinke Executive Director of Marketing

Zinke succeeds Debra Gunn Downing, who retires after 27 years at the helm.

Rocket CRM Expands Marketing Automation Features

New workflow controls, audience segmentation, and communication sequencing tools aim to streamline customer engagement.

Globee Awards Announces Global Call for Entries Recognizing Brand, Communications, and Creative Achievements

The merit-based awards program honors outstanding work that strengthens reputation, advances sustainability, and drives digital transformation.

Noam Digital Marketing Expands Structured Marketing Education Offerings in US

Founder Noam Cohen brings proprietary frameworks to growing US client base

7 Tips for Designing Events That Drive Dwell Time

From layered design to earned engagement, experiential experts break down how to keep guests engaged—without forcing them to stay.

Robert Half Appoints Linda Christensen to Lead Global Marketing

Christensen to oversee strategies to strengthen brand positioning and support long-term growth objectives.