Chevrolet Revives Iconic 'See the U.S.A.' Ad for Olympics and Super Bowl

The updated commercial features the same song but sung by country singer Brooke Lee.

Published on Feb. 6, 2026

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Chevrolet is bringing back its classic 'See the U.S.A. in Your Chevrolet' ad, featuring a modern interpretation sung by country singer Brooke Lee. The ad will air during the 2026 Winter Olympics Opening Ceremony and the Super Bowl pregame show, as part of Chevrolet's plans to celebrate America's 250th anniversary.

Why it matters

Chevrolet's iconic 'See the U.S.A.' jingle is considered one of the most famous advertising songs, reflecting a time of American optimism. By reviving the classic ad with a contemporary country music twist, Chevrolet aims to connect with modern audiences while honoring its heritage.

The details

The new commercial features Lee singing the 'See the U.S.A.' song from the tailgate of a 2026 Chevrolet Silverado ZR2, which was airlifted to the top of Utah's Castle Rock. Chevrolet chose to film the ad the 'old-fashioned way' without using artificial intelligence, in order to preserve the authenticity of the brand. The ad digitally removed some safety equipment but otherwise relied on real footage, including shots of various American landscapes captured by different Chevrolet models.

  • The commercial will premiere during the 2026 Winter Olympics Opening Ceremony.
  • The ad will also air during the pregame coverage of Super Bowl 60.

The players

Chevrolet

An American automobile brand and division of General Motors.

Brooke Lee

A country singer known for songs like 'Dandelion' and 'So Beautiful', who is performing the updated version of Chevrolet's iconic 'See the U.S.A.' jingle.

Steve Majoros

Chevrolet's chief marketing officer, who discussed the company's decision to film the ad the 'old-fashioned way' without using artificial intelligence.

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What they’re saying

“We couldn't have picked a better person. We needed an adventurous spirit. We needed someone willing to sit in the helicopter.”

— Steve Majoros, Chevrolet Chief Marketing Officer (Detroit Free Press)

“It's surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart. It's a dream come true to collaborate with a brand I admire on a campaign celebrating our beautiful country, and I'm having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the U.S.”

— Brooke Lee, Country Singer (N/A)

What’s next

The 'See the U.S.A. in Your Chevrolet' ad will air during the 2026 Winter Olympics Opening Ceremony and the Super Bowl 60 pregame show.

The takeaway

Chevrolet's decision to revive its classic 'See the U.S.A.' ad campaign with a modern twist demonstrates the enduring power of nostalgia and the brand's commitment to celebrating American pride and optimism, even as the automotive industry increasingly embraces AI-driven advertising.