Sydney Sweeney and Scooter Braun Spotted on Cozy Lunch Date in Santa Barbara

The celebrity pair's public displays of affection and generosity fuel speculation about their relationship and its potential impact on their personal brands.

Published on Feb. 17, 2026

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Actress Sydney Sweeney and music manager Scooter Braun were recently spotted enjoying a cozy lunch together at Cold Spring Tavern in Santa Barbara, California. The pair were seen sharing their over-ordered meal with fellow diners and engaging in public displays of affection, with Sweeney sitting on Braun's lap. The outing has sparked significant media attention, highlighting the growing trend of high-profile celebrity romances being leveraged as strategic brand-building opportunities.

Why it matters

The visibility generated by celebrity relationships can boost both individuals' profiles and create new avenues for marketing and endorsements. In today's media landscape, these relationships are increasingly viewed as a way to strategically build and align personal brands.

The details

During their lunch at Cold Spring Tavern, Sweeney and Braun were seen generously sharing their burgers, fries, onion rings, and nachos with other diners. Eyewitnesses also noted a moment of public display of affection, with Sweeney sitting on Braun's lap. Braun reportedly covered the bill for the entire group. The pair's fashion choices, with Sweeney in a chic tan jacket and white skirt and Braun in a casual crewneck sweater, also offer subtle clues about their personal brands and potential brand alignments.

  • On Sunday, Sweeney and Braun were spotted at Cold Spring Tavern in Santa Barbara, California.

The players

Sydney Sweeney

An American actress known for her roles in television series such as Euphoria and The White Lotus.

Scooter Braun

An American music manager and entrepreneur who has represented various high-profile artists, including Justin Bieber and Ariana Grande.

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The takeaway

The Sweeney-Braun relationship highlights the growing trend of celebrity romances being leveraged as strategic brand-building opportunities. The visibility and attention generated by these relationships can boost both individuals' profiles and create new avenues for marketing and endorsements, though the long-term authenticity and sustainability of such pairings remains to be seen.