Amazfit Signs Canadian Olympian Rory Linkletter as Athlete Ambassador

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Amazfit, a leading global smart wearable brand owned by Zepp Health, has signed Canadian Olympian and half-marathon record holder Rory Linkletter as its newest athlete ambassador. Linkletter, one of North America's top marathoners, has publicly set his sights on a top-three finish at the upcoming Boston Marathon as he chases records and builds his running legacy.

Why it matters

Linkletter's partnership with Amazfit comes at a crucial time as he prepares for the prestigious Boston Marathon, one of the world's most competitive running events. As a rising star in the sport, Linkletter's association with Amazfit could help raise the brand's profile among endurance athletes and fitness enthusiasts.

The details

Under the new partnership, Linkletter will wear and promote Amazfit's line of smart wearables, including its latest GPS running watches and fitness trackers. The company hopes Linkletter's success and visibility will help drive awareness and sales of its products among the running community.

• Linkletter has publicly stated his goal of finishing in the top three at the upcoming Boston Marathon, scheduled for April 21, 2026.
• Amazfit and Linkletter announced their new partnership on April 13, 2026, just days before the Boston Marathon.

What they’re saying

What’s next

Linkletter will wear and promote Amazfit's latest wearables as he prepares for the Boston Marathon on April 21, 2026, where he hopes to finish in the top three.