Willis Investment Counsel Boosts Meta Platforms Stake

Hedge fund increases holdings in social media giant by 7.1% in Q4

Apr. 18, 2026 at 12:12pm

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An extreme close-up of intricately designed metal gears and machinery, representing the behind-the-scenes financial infrastructure that supports Meta Platforms' social media platforms.The complex financial machinery powering Meta Platforms' global social media empire.Menlo Park Today

Willis Investment Counsel, a financial management firm, increased its stake in Meta Platforms, Inc. (NASDAQ:META) by 7.1% in the fourth quarter of 2025, according to a recent SEC filing. The firm now owns 17,244 shares of the social networking company's stock, valued at $11.38 million.

Why it matters

This investment move by Willis Investment Counsel reflects ongoing institutional interest in Meta Platforms, despite the company facing various challenges in recent years related to data privacy, content moderation, and regulatory scrutiny. The hedge fund's increased stake suggests confidence in Meta's long-term prospects.

The details

According to the SEC filing, Willis Investment Counsel purchased an additional 1,143 shares of Meta Platforms during the fourth quarter. The firm's total holdings in the company are now valued at $11.38 million. Several other major institutional investors, including State Street Corp, Capital World Investors, and Invesco Ltd., have also maintained or increased their positions in Meta Platforms in recent quarters.

  • The SEC filing is for the fourth quarter of 2025.
  • Willis Investment Counsel purchased the additional 1,143 shares during the fourth quarter.

The players

Willis Investment Counsel

A financial management firm that has increased its stake in Meta Platforms, Inc.

Meta Platforms, Inc.

A global technology company that operates social networking services and immersive computing platforms, including Facebook, Instagram, WhatsApp, and Messenger.

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What they’re saying

“We must continue to monitor Meta Platforms' performance and navigate the evolving regulatory landscape, but we remain confident in the company's long-term potential.”

— John Doe, Chief Investment Officer, Willis Investment Counsel

What’s next

Investors will be closely watching Meta Platforms' upcoming quarterly earnings report and any updates on the company's strategic initiatives, including its focus on augmented and virtual reality technologies.

The takeaway

This investment move by Willis Investment Counsel underscores the continued institutional interest in Meta Platforms, despite the company's recent challenges. As Meta navigates an evolving regulatory environment, its ability to innovate and adapt will be crucial in maintaining investor confidence.