Zep Appoints New CEO to Accelerate Strategic Vision

Tim Feast steps in as CEO to drive growth, operational excellence, and M&A for the 89-year-old cleaning solutions brand.

Apr. 17, 2026 at 5:04am

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A high-end, photorealistic studio still-life photograph featuring a collection of premium, polished cleaning products and tools arranged elegantly on a clean, monochromatic seamless background, conceptually representing Zep's focus on quality, performance, and innovation in the cleaning solutions industry.Zep's new CEO Tim Feast is poised to lead the 89-year-old cleaning solutions brand into a new era of growth, operational excellence, and strategic expansion.Los Angeles Today

Zep, Inc., a producer and distributor of professional and consumer cleaning solutions, has appointed Tim Feast as its new Chief Executive Officer. Feast, a veteran leader with nearly three decades of experience across consumer-packaged goods, specialty manufacturing, and private equity-backed businesses, will be tasked with accelerating Zep's growth, sharpening execution, and leading the company into its next phase of performance, building on the brand's 89-year legacy.

Why it matters

The appointment of Tim Feast as Zep's new CEO comes less than a year after the company was acquired by private equity firm Truelink Capital. Truelink's acquisition marked a pivotal new chapter for Zep, bringing fresh resources, strategic ambition, and a commitment to accelerating growth through commercial initiatives, operational excellence, and strategic mergers and acquisitions. Feast's leadership is expected to help Zep capitalize on these opportunities and solidify its position as a leading provider of professional and consumer cleaning solutions.

The details

With a proven track record of transformational performance improvement and successful outcomes for stakeholders, Feast previously served in CEO roles across the consumer and industrial sectors. This includes leading the operational transformation that supported a successful sponsor exit at PurposeBuilt Brands, and engineering a significant performance turnaround at KIK Custom Products that culminated in a successful sale to a new private equity sponsor. Feast has also held leadership roles at Graham Packaging, Spartech Corporation, Tempel Steel Company, and Solutia Inc.

  • Truelink Capital completed its acquisition of Zep in July 2025.
  • Feast's appointment as Zep's new CEO was announced on April 17, 2026.

The players

Zep, Inc.

A producer and distributor of professional and consumer cleaning solutions, with an 89-year legacy as the go-to cleaning solution for professionals and consumers across a multitude of industries.

Tim Feast

The newly appointed Chief Executive Officer of Zep, with nearly three decades of senior leadership experience across consumer-packaged goods, specialty manufacturing, and private equity-backed businesses.

Truelink Capital

A Los Angeles-based private equity firm that completed the acquisition of Zep in July 2025, marking a pivotal new chapter for the company.

Todd Golditch

The Co-Founder and Managing Partner of Truelink Capital, who expressed confidence in Feast's ability to accelerate growth and unlock Zep's full potential.

PurposeBuilt Brands

A private equity-owned portfolio of specialty consumer cleaning brands, where Feast previously served as President and Chief Operating Officer.

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What they’re saying

“Zep is an incredible brand with a foundation that is the envy of this industry, trusted by professionals for 85 years and increasingly by consumers who demand real performance. I'm excited to join the Zep team and our partners at Truelink Capital to capture the significant opportunities ahead of us. We have a clear focus: prioritize what matters, invest in our people, execute with intensity, and win together.”

— Tim Feast, Chief Executive Officer, Zep

“Tim is the right leader to take Zep forward. Tim's track record of building high-performance teams and delivering results across complex, multi-channel businesses makes him uniquely suited to drive the next phase of Zep's evolution. We're confident in his ability to accelerate growth and unlock the full potential of what this company can become.”

— Todd Golditch, Co-Founder and Managing Partner, Truelink Capital

What’s next

Feast's appointment as Zep's new CEO is expected to accelerate the company's growth, sharpen its execution, and drive strategic mergers and acquisitions to further strengthen its position in the professional and consumer cleaning solutions market.

The takeaway

The appointment of Tim Feast as Zep's new CEO marks a pivotal moment for the 89-year-old cleaning solutions brand, as it looks to capitalize on the resources and strategic ambition brought by its recent acquisition by private equity firm Truelink Capital. Feast's proven track record of transformational performance improvement and successful outcomes for stakeholders positions Zep for accelerated growth, operational excellence, and strategic expansion across retail, industrial, and institutional channels.