Mark Fuller Expands Water Design Innovation with AI-Driven Fountain Concepts

The founder of WET Design is exploring how emerging technologies can transform fountains into interactive and adaptive public experiences.

Apr. 17, 2026 at 12:34pm

Got story updates? Submit your updates here. ›

A highly detailed, glowing 3D illustration of a futuristic water fountain system with autonomous, free-moving water elements illuminated by neon lights, surrounded by a sleek architectural structure, conceptually representing the integration of emerging technologies into public water experiences.Innovative water installations powered by AI and robotics aim to transform public fountains into dynamic, interactive environments that evolve over time.Los Angeles Today

Mark Fuller, founder and chief creative officer of WET Design, is preparing a new generation of water experiences that integrate artificial intelligence, robotics, and autonomous, free-space movement. After more than four decades designing large-scale water installations worldwide, Fuller is now exploring how emerging technologies can transform fountains into interactive and adaptive public experiences.

Why it matters

Fuller's work has helped redefine public entertainment and experiential design in urban environments, with projects like The Fountains of Bellagio, the Dubai Fountain, and the rebuilt Revson Fountain at Lincoln Center. His upcoming AI-driven concepts represent a new chapter in experiential design, in which nature's elements find a voice to connect with humans as cities and developers seek new ways to create engaging public spaces.

The details

Fuller's latest concept introduces autonomous water elements designed to move and interact dynamically. Unlike traditional fountains with fixed choreography, these new systems are designed to move independently across and beneath water surfaces, respond dynamically to surroundings, interact with visitors, and create evolving performances. This approach transforms fountains from static installations into adaptive environments that change over time.

  • Fuller began his career at Walt Disney Imagineering in the 1970s.
  • In 1983, Fuller co-founded WET Design.
  • Fuller's upcoming projects are expected to incorporate artificial intelligence, robotics, and large-scale water choreography.

The players

Mark Fuller

Founder and Chief Creative Officer of WET Design, a water feature design company specializing in large-scale fountains, water choreography, and experiential environments.

WET Design

A water feature design company that has created landmark water installations worldwide for entertainment destinations, public spaces, and architectural developments.

Got photos? Submit your photos here. ›

What they’re saying

“The greatest single piece of public entertainment on planet Earth”

— Steven Spielberg, Filmmaker

“Liquid architecture”

— N/A, The New Yorker

What’s next

Fuller's upcoming projects are expected to incorporate artificial intelligence, robotics, and large-scale water choreography. Growing regions of the world have previously hosted several of Fuller's major projects, including the Dubai Fountain, Jewel in Singapore, and Surreal at Expo 2020 Dubai.

The takeaway

Mark Fuller's innovative water design concepts, which now integrate emerging technologies like AI and robotics, continue to push the boundaries of what's possible in public entertainment and experiential urban spaces. His work reflects a broader trend towards immersive, interactive experiences that connect people with nature and with each other.