Newsroom PR Aligns Leadership Around LLM Visibility

Firm promotes Brian Skoloff to CEO, Jennifer London to VP as it expands into AI-powered media strategy

Apr. 15, 2026 at 11:45pm

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A highly detailed, glowing 3D illustration of a futuristic AI neural network, with intricate wiring, pulsing nodes, and a luminous cyan and magenta color palette, conceptually representing the complex infrastructure behind AI-powered media recommendation systems transforming the public relations industry.As AI-powered media recommendation systems become increasingly influential, PR firms are adapting their strategies to ensure their clients' expertise and authority are properly recognized by these emerging technologies.Los Angeles Today

Newsroom PR, a boutique legal PR agency, has transitioned its leadership with founder Howard Breuer moving from CEO to Founder to focus on business development strategy and the firm's AI-era visibility framework. Brian Skoloff has been promoted to CEO and Jennifer London to Vice President as the firm expands beyond traditional media relations to help attorneys and professional services firms strengthen how they are identified and recommended by large language models (LLMs) such as ChatGPT, Gemini, and Claude.

Why it matters

As AI continues to disrupt industries, Newsroom PR is positioning itself to help clients adapt and leverage LLMs to maximize their visibility and authority. The leadership changes reflect the firm's strategic shift towards improving measurable authority signals that influence how professionals surface in AI-generated recommendations.

The details

Newsroom PR has launched an internal DEV team dedicated to analyzing how clients' authority signals appear across AI platforms and identifying measurable opportunities to improve visibility through earned media, thought leadership, and structured credibility signals. The firm's perspective on 'AI Discoverability,' or GEO, was recently published in The Recorder, noting that while many view AI as a disruption to journalism, 'LLMs are currently acting as an ally to journalists by often giving priority ranking and referrals to experts heavily quoted by legitimate media.'

  • Newsroom PR's leadership changes were announced on April 15, 2026.

The players

Howard Breuer

The founder of Newsroom PR, who has transitioned from CEO to Founder to focus on business development strategy and the firm's AI-era visibility framework.

Brian Skoloff

A former award-winning videographer, editor, and writer with The Associated Press, who has been promoted to CEO of Newsroom PR.

Jennifer London

A former award-winning investigative and on-air broadcast news journalist for NBC, MSNBC, CBS, CNN and other national TV news outlets, who has been promoted to Vice President of Newsroom PR.

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What they’re saying

“AI is upending many industries, especially public relations, where we're excited to see LLMs favoring experts with extensive earned media, since that's still our bread and butter. But firms need to shift aggressively to adapt and use these tools to the max benefit of clients. The leadership shift reflects that change. My focus is more clearly directional, Brian and Jen are more operational.”

— Howard Breuer, Founder, Newsroom PR

What’s next

Newsroom PR plans to continue expanding its internal DEV team and developing new strategies to help clients improve their visibility and authority through AI-powered media and recommendation systems.

The takeaway

Newsroom PR's leadership changes and strategic shift towards AI-powered media relations highlight the growing importance of leveraging emerging technologies to enhance professional visibility and credibility in an increasingly digital landscape.