Liquid Death to Sponsor Schumacher at Long Beach IndyCar Race

Mick Schumacher's No. 47 entry will feature the innovative beverage brand at the iconic Acura Grand Prix of Long Beach.

Apr. 14, 2026 at 5:53pm

Got story updates? Submit your updates here. ›

A fractured, cubist-style painting depicting an INDYCAR race scene, with the car and track broken down into sharp, overlapping geometric shapes in a vibrant color palette, capturing the dynamic energy of the sport.Liquid Death's bold sponsorship of Mick Schumacher's INDYCAR entry injects a fresh, creative energy into the series' iconic Long Beach event.Los Angeles Today

Rahal Letterman Lanigan Racing (RLL) announced that healthy beverage platform Liquid Death will sponsor Mick Schumacher's No. 47 NTT INDYCAR SERIES entry for the Acura Grand Prix of Long Beach, April 17-19. Liquid Death, headquartered near Long Beach in Los Angeles, is known for its innovative marketing across industries. Schumacher, the son of legendary Formula One champion Michael Schumacher, is in his first INDYCAR season and has already earned an impressive fourth-place start.

Why it matters

This sponsorship deal represents an exciting partnership between an up-and-coming INDYCAR driver and a fast-growing, unconventional beverage brand. It highlights Liquid Death's strategy of using comedy and entertainment to promote healthier products, while also giving Schumacher additional visibility as he continues to make his mark in the NTT INDYCAR SERIES.

The details

Liquid Death, known for its many innovative marketing programs, will be the primary sponsor on Mick Schumacher's No. 47 entry for the Acura Grand Prix of Long Beach, the fifth race of the 2026 NTT INDYCAR SERIES season. Schumacher, the son of seven-time Formula One champion Michael Schumacher, is in his rookie INDYCAR campaign and has already shown impressive speed, earning a fourth-place start in only his second series race at Phoenix.

  • The 2026 NTT INDYCAR SERIES season resumes with the Acura Grand Prix of Long Beach, Round 5 of 18, on April 17-19.
  • Liquid Death will sponsor Mick Schumacher's No. 47 entry for this race weekend.

The players

Mick Schumacher

The son of legendary seven-time Formula One champion Michael Schumacher, Mick Schumacher is in his first season of NTT INDYCAR SERIES competition, driving the No. 47 entry for Rahal Letterman Lanigan Racing.

Liquid Death

A healthy beverage platform known for its innovative marketing across industries such as entertainment, beauty, sports and personal care. Liquid Death is headquartered near Long Beach in Los Angeles, California.

Rahal Letterman Lanigan Racing (RLL)

The INDYCAR team that fields Mick Schumacher's No. 47 entry and has announced the partnership with Liquid Death for the Acura Grand Prix of Long Beach.

Got photos? Submit your photos here. ›

What they’re saying

“Liquid Death is an amazing brand on an incredible growth trajectory. We could not be more proud to introduce them to the INDYCAR world this weekend at Long Beach on our No. 47 entry for Mick Schumacher.”

— Jay Frye, President of Rahal Letterman Lanigan Racing

What’s next

The 2026 NTT INDYCAR SERIES season continues with the Acura Grand Prix of Long Beach on April 17-19, where Mick Schumacher's No. 47 entry will be sponsored by Liquid Death.

The takeaway

This partnership between rising INDYCAR driver Mick Schumacher and innovative beverage brand Liquid Death showcases the sport's ability to attract new, unconventional sponsors looking to reach motorsports fans through creative marketing and shared values around sustainability and healthy lifestyles.