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SAG Awards Rebranded as 'The Actor Awards', Streaming Live on Netflix
The 33rd and 34th annual ceremonies will stream on Netflix in 2027 and 2028.
Apr. 7, 2026 at 10:36pm
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The upcoming 'The Actor Awards' ceremonies will bring the glamour and excitement of major entertainment industry honors to the Netflix streaming platform.Los Angeles TodaySAG-AFTRA has announced that its annual awards show, previously known as the SAG Awards, will be rebranded as 'The Actor Awards' starting in 2027. The 33rd and 34th annual ceremonies are scheduled for February 28, 2027, and February 20, 2028, respectively, and will stream live on Netflix as part of a multi-year partnership between the acting guild and the streaming platform.
Why it matters
The rebranding to 'The Actor Awards' is intended to better reflect the event's focus on honoring actors, by actors. The move to Netflix also signals a shift in the awards show landscape, as more major ceremonies look to streaming platforms to reach wider audiences.
The details
The upcoming broadcasts will mark the fourth and fifth years of the partnership between SAG-AFTRA and Netflix. The ceremonies were previously known as the SAG Awards. The name change was officially announced on November 14, 2025, with the organization stating the new title better reflects the award's 'true spirit and position as the only industry honor given to actors, by actors'.
- The 33rd annual 'The Actor Awards' ceremony is scheduled for Sunday, February 28, 2027, at 8 p.m. ET / 5 p.m. PT.
- The 34th annual 'The Actor Awards' ceremony will take place on Sunday, February 20, 2028.
The players
SAG-AFTRA
The labor union representing over 160,000 film and television actors, broadcasters, and other media professionals. It is the largest voting body in the awards landscape.
Netflix
The global streaming entertainment service that will be the exclusive platform for live broadcasts of 'The Actor Awards' starting in 2027.
Kristen Bell
The actress who hosted the 32nd annual ceremony in 2026, her third time hosting the event.
Harrison Ford
The acclaimed actor who received the SAG-AFTRA Life Achievement Award at the 32nd annual ceremony in 2026.
Yerin Ha
The actress known for her role in the series Bridgerton, who served as the ceremony's ambassador for the 32nd annual event.
What’s next
The Academy of Motion Picture Arts and Sciences has already scheduled its upcoming ceremonies to follow the dates of 'The Actor Awards'. The 99th Oscars are set for Sunday, March 14, 2027, and the 100th Oscars are scheduled for Sunday, March 5, 2028.
The takeaway
The rebranding of the SAG Awards to 'The Actor Awards' and the move to stream live on Netflix signals a significant shift in the awards show landscape, as the industry continues to adapt to changing viewer habits and the growing influence of streaming platforms.
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