Brand New Day' Trailer Sends 10/10 Franchise-Saving Spider-Man Epic Soaring on Disney+

Marvel's new trailer for Spider-Man: Brand New Day sends this franchise-saving superhero movie to the top of the Disney+ charts.

Mar. 21, 2026 at 2:05pm

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The once-infallible Marvel Cinematic Universe is turning to the upcoming Spider-Man: Brand New Day to get back on track and generate buzz ahead of Avengers: Doomsday this December. The Brand New Day trailer amassed 718 million views across platforms in the first 24 hours of release, effectively doubling the previous record. The massive interest in the new Spider-Man film has resulted in a viewership spike for all three of its predecessors starring Tom Holland.

Why it matters

The MCU needs Brand New Day to match, if not exceed, the cultural impact of 2021's Spider-Man: No Way Home in order for Avengers: Doomsday to work. The success of the Brand New Day trailer shows audiences are still hugely invested in the Spider-Man character, which is crucial for the struggling MCU.

The details

Spider-Man: Brand New Day is the fourth solo Spider-Man film to star Tom Holland, who debuted as the character a decade ago in Captain America: Civil War. Each successive Spider-Man film starring Holland has outgrossed the previous one, with 2017's Spider-Man: Homecoming grossing over $880 million worldwide and earning positive reviews.

  • The Brand New Day trailer amassed 718 million views across platforms in the first 24 hours of release.
  • The previous record of 365 million views for a trailer was set by Deadpool & Wolverine a couple of years ago.

The players

Tom Holland

The actor who has starred in more than three solo Spider-Man movies, the only actor to achieve this feat.

Jon Watts

The director of Spider-Man: Homecoming, which was markedly different from previous Spider-Man iterations and featured Robert Downey Jr. in an extended cameo.

Robert Downey Jr.

The actor who appeared in an extended cameo in Spider-Man: Homecoming, which reportedly cost Sony $10 million.

Zendaya

One of the stars of Spider-Man: Homecoming, which held a "Certified Fresh" 92% score on Rotten Tomatoes.

Michael Keaton

One of the stars of Spider-Man: Homecoming, which held a "Certified Fresh" 92% score on Rotten Tomatoes.

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The takeaway

The massive success of the Brand New Day trailer and the renewed interest in the Spider-Man franchise shows that the character remains a crucial asset for the struggling Marvel Cinematic Universe, which is counting on the new film to generate buzz and excitement ahead of the highly anticipated Avengers: Doomsday.