Spider-Man: Brand New Day's 24-hour trailer launch is making Avengers: Doomsday's cast reveal look small scope

"It's never been done before", says Tom Holland as the first clips from the trailer are unveiled across social media

Mar. 17, 2026 at 12:21pm

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The upcoming Spider-Man: Brand New Day film is launching its first trailer in a unique way, with passionate fans on social media unveiling clips from the trailer over the next 24 hours before the full trailer is released worldwide on March 18. This marks the first time such a strategy has been used, according to star Tom Holland, as a way to show appreciation for the incredible Spider-Man fan community.

Why it matters

This innovative trailer launch strategy is an attempt by the Spider-Man: Brand New Day team to engage directly with the film's passionate fanbase in a way that has never been done before for a major superhero movie trailer. It highlights the power of social media and online communities in modern movie marketing, as well as the studio's desire to keep fans invested and excited about the upcoming film.

The details

Over the next 24 hours, beginning March 17, multiple Spider-Man-centric social media accounts on Instagram will be unveiling short clips from the upcoming Brand New Day trailer. The first two clips have already been shared, with one recreating the iconic cover of Spider-Man's debut in Amazing Fantasy #15 and another showing a shaken Peter Parker, played by Tom Holland. Fans will have to follow along on social media to see who is tagged next and what new footage they reveal.

  • The 24-hour trailer launch event begins on March 17, 2026.
  • The full Spider-Man: Brand New Day trailer is set to be released worldwide on March 18, 2026.

The players

Tom Holland

The actor who portrays Spider-Man/Peter Parker in the Marvel Cinematic Universe.

Destin Daniel Cretton

The director of Spider-Man: Brand New Day.

Jon Bernthal

The actor who will play the Punisher in Spider-Man: Brand New Day.

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What they’re saying

“We are working on something incredibly exciting for the release of the Spider-Man: Brand New Day trailer. We have had so much love and support since day dot of making these movies. Without that incredible community, there would be no Spider-Man.”

— Tom Holland (Instagram)

“To show you our appreciation, we are doing something that has never been done before.”

— Tom Holland (Instagram)

What’s next

The full Spider-Man: Brand New Day trailer is set to be released worldwide on March 18, 2026.

The takeaway

This innovative 24-hour trailer launch strategy for Spider-Man: Brand New Day demonstrates the studios' commitment to engaging directly with the film's passionate fanbase in a way that has never been done before for a major superhero movie. It highlights the power of social media and online communities in modern movie marketing and the studio's desire to keep fans invested and excited about the upcoming film.