Kris Jenner Reveals Kylie Spent 'Every Dime' of 'KUWTK' Earnings on Kylie Cosmetics at 17

The Kardashian matriarch details how her youngest daughter launched her now-billion dollar beauty brand.

Mar. 14, 2026 at 8:22pm

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In a recent podcast interview, Kris Jenner revealed that her daughter Kylie Jenner spent all of the money she earned from 'Keeping Up With the Kardashians' to launch her Kylie Cosmetics brand when she was just 17 years old. Kris recalled Kylie coming to her with the business idea and being nervous about the young entrepreneur investing her entire 'KUWTK' fortune into the new venture. However, Kylie's Kylie Jenner Lip Kits ended up being a massive success, quickly selling out and disrupting the entire beauty industry.

Why it matters

Kylie Jenner's story highlights the power of entrepreneurship, especially for young people, and how taking big risks can pay off. Her ability to turn her 'KUWTK' earnings into a billion-dollar beauty brand at such a young age is an inspiration, though it also raises questions about the advantages of wealth and fame. Kris Jenner's account provides a rare behind-the-scenes look at the launch of one of the most successful celebrity-founded businesses in recent memory.

The details

According to Kris Jenner, when Kylie was 17 years old, she came to her mother with the idea to start a beauty brand focused on lip products. Kris said she was nervous about Kylie investing 'every dime' she had earned from 'Keeping Up With the Kardashians' into launching the new company. However, Kylie was confident in her vision, telling Kris to 'just relax' about the marketing and other details. Kylie Cosmetics officially launched in 2015 with the release of the Kylie Jenner Lip Kits, which immediately sold out within seconds of going live online. This rapid success disrupted the entire beauty industry and helped propel Kylie to billionaire status by 2019.

  • Kylie Jenner was 17 years old when she came to Kris Jenner with the idea for Kylie Cosmetics.
  • Kylie Cosmetics launched its first Kylie Jenner Lip Kits in 2015.
  • Kylie Jenner became a billionaire in 2019 due to the success of Kylie Cosmetics.

The players

Kris Jenner

The 70-year-old matriarch of the Kardashian family and Kylie Jenner's mother.

Kylie Jenner

The 28-year-old reality TV star and founder of the billion-dollar beauty brand Kylie Cosmetics.

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What they’re saying

“She goes, 'Mom, I know what I want to do for the rest of my life, and it's beauty. And I want to, you know, do this Lip Kit, and now you've got to take this and run with it and figure out how to make it,'”

— Kylie Jenner

“I can't relax. You just spent every dime you've ever made on 'Keeping Up with the Kardashians' to start your own brand by yourself with your own money. And I'm a little nervous. Mom's a little… You know, you're 17 years old, so what are you doing?'”

— Kris Jenner

What’s next

Kylie Jenner is expected to continue expanding her Kylie Cosmetics brand and exploring new business ventures in the beauty and fashion industries.

The takeaway

Kylie Jenner's story demonstrates the power of entrepreneurship, especially for young people with access to resources and platforms. Her ability to turn her 'KUWTK' earnings into a billion-dollar beauty brand at just 17 years old is a remarkable feat, though it also highlights the advantages of wealth and fame. Kris Jenner's account provides a rare glimpse into the launch of one of the most successful celebrity-founded businesses in recent memory.