Lingokids Becomes Powerful Discovery Engine for Kids' Entertainment Brands

New survey data shows Lingokids is helping Gen Alpha discover and engage with their next favorite characters.

Published on Feb. 21, 2026

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A new survey from Lingokids, the leading entertainment platform for young kids, reveals the company is becoming a powerful discovery engine for entertainment brands. The survey found that after playing on Lingokids, 84% of kids recall seeing familiar characters, 59% asked to watch shows and movies of those characters, and 14% discovered external characters for the first time (up to 17% for kids under 3). Lingokids is creating deeper connections between kids and characters through interactive engagement, making it an ideal partner for kids' entertainment brands looking to expand their audience.

Why it matters

As the interactive, 'game-first' generation, Gen Alpha spends nearly two-thirds of their screen time actively engaging with content rather than just passively watching. Lingokids is capitalizing on this shift, becoming a discovery platform where kids not only meet new characters, but actively seek out their shows, movies, and merchandise afterwards. This creates a symbiotic relationship that benefits both Lingokids and its entertainment partners.

The details

Lingokids' survey of 1,000 families across 40 countries found that after playing on the platform, 84% of kids recalled seeing familiar characters, 59% asked to watch shows and movies of those characters, and 14% discovered external characters for the first time (up to 17% for kids under 3). Lingokids is the 'interactive home' for these brands, where kids actively engage with characters rather than just passively watching, creating a deeper connection. Over the past year, Lingokids has introduced games and activities with many well-known characters from multiple children's entertainment brands, which have been played over 500 million times by the platform's 20 million monthly users.

  • Lingokids survey data was collected in February 2026.

The players

Lingokids

The No. 1 free kids' entertainment platform, loved by kids, designed by educators, and trusted by parents worldwide. Used by over 20 million families each month, Lingokids turns fun screen time into safe, high-quality play that sneaks in learning.

Cristóbal Viedma

Founder and CEO of Lingokids.

Maud Cariddi

Global VP of Brand at Lingokids.

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What they’re saying

“We're becoming the place where tomorrow's fans discover their next favorite characters.”

— Cristóbal Viedma, Founder and CEO of Lingokids

“Gen Alpha is a game-first, interactive-first generation — they don't just want to watch their favorite characters, they want to play with them.”

— Maud Cariddi, Global VP of Brand at Lingokids

What’s next

Lingokids has many more beloved characters coming to the platform in 2026 as it continues to expand its discovery engine for kids' entertainment brands.

The takeaway

Lingokids is capitalizing on the interactive habits of Gen Alpha, becoming a powerful discovery platform where kids not only meet new characters, but actively seek out their shows, movies, and merchandise afterwards. This symbiotic relationship benefits both Lingokids and its entertainment partners, making the platform an ideal partner for brands looking to expand their audience.