Celebrity Tanning Expert Reveals Kardashian Secrets

Jimmy Coco, the magician behind Kylie Jenner's signature bronzed glow, shares his expert tips for achieving that sun-kissed look.

Published on Feb. 21, 2026

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When an invitation landed in my inbox for a spray tan with Jimmy Coco - the mastermind behind the bronzed glow of nearly every A-lister in Hollywood, from Kylie Jenner and Kim Kardashian to Heidi Klum - I jumped at the chance. Jimmy, who has been the go-to personal tanning expert for the Kardashian family for over 15 years, transformed the tanning world in 2003 with the launch of Los Angeles' first mobile tanning service. He shared his expert tips for achieving the perfect tan, including the Kardashians' tanning secrets, fake tanning prep and after-care, and advice on avoiding orange hands.

Why it matters

As one of the most sought-after tanning experts in Hollywood, Jimmy Coco's insights into the Kardashians' tanning routines and his expert advice on achieving a natural-looking glow provide valuable information for anyone looking to emulate the signature sun-kissed look of these A-list celebrities.

The details

Jimmy Coco revealed that he usually does a weekly tanning appointment with Kim Kardashian and Kylie Jenner, with the process taking only about 15 minutes. He noted that the Kardashians are very committed to maintaining their tans, often scrubbing off their old tan and getting a new one. For Kylie's Golden Globes look, Jimmy opted for a medium shade, while Kim typically prefers a darker tan, especially when she's blonde. Jimmy also shared his tips for fake tanning prep and aftercare, including exfoliating, avoiding moisturizer before tanning, and maintaining hydration to keep the tan looking its best.

  • Jimmy Coco has been the go-to personal tanning expert for the Kardashian family for over 15 years.
  • In 2003, Jimmy Coco launched Los Angeles' first mobile tanning service, transforming the tanning world.

The players

Jimmy Coco

A tanning expert and the mastermind behind the bronzed glow of nearly every A-lister in Hollywood, including Kylie Jenner and Kim Kardashian.

Kylie Jenner

A reality TV star and member of the Kardashian family, known for her signature bronzed glow.

Kim Kardashian

A reality TV star and member of the Kardashian family, known for her love of a dark, sun-kissed tan.

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What they’re saying

“I can't believe it when I look back and think of how long Kim and I have been doing this for, like 17 years. We usually do a weekly appointment. When I show up for Kim or Kylie, it's a 15 minute set up, tan, and take down. We have our routine and it's very quick.”

— Jimmy Coco, Tanning Expert (Hello Magazine)

“They are really great at scrubbing their tans off and getting another tan. They are the most incredibly talented and committed glam icons, and they make it happen”

— Jimmy Coco, Tanning Expert (Hello Magazine)

What’s next

Jimmy Coco plans to continue providing his expertise to the Kardashian family and other A-list clients, as well as expanding his Sunless by Jimmy Coco tanning product line.

The takeaway

Jimmy Coco's insights into the Kardashians' tanning routines and his expert advice on achieving a natural-looking glow provide valuable information for anyone looking to emulate the signature sun-kissed look of these A-list celebrities. His dedication to his craft and his ability to transform the tanning industry have made him a go-to expert for Hollywood's elite.