Bad Bunny's Super Bowl Halftime Show Draws Record Viewership

Turning Point USA's alternative stream also attracted millions of viewers

Published on Feb. 11, 2026

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The Super Bowl LX halftime show featuring Puerto Rican superstar Bad Bunny drew a record 128.2 million viewers, surpassing the 124.9 million who tuned in for the overall game. Meanwhile, Turning Point USA's alternative 'All-American Halftime Show' stream attracted 6.1 million concurrent viewers during Bad Bunny's performance.

Why it matters

The viewership numbers highlight Bad Bunny's growing global popularity and the continued interest in alternative programming during major televised events. The contrast between the two halftime shows also reflects ongoing cultural and political divides.

The details

According to Nielsen data, Super Bowl LX drew 124.9 million viewers, making it the second most-watched Super Bowl ever. However, Bad Bunny's halftime show performance reached 128.2 million viewers, becoming one of the most-watched halftime shows on record. Turning Point USA's 'All-American Halftime Show' stream, which featured acts like Kid Rock, Brantley Gilbert, and Gabby Barrett, drew 6.1 million concurrent viewers during Bad Bunny's set.

  • The Super Bowl LX halftime show featuring Bad Bunny took place on February 11, 2026 between 7:15 p.m. and 7:30 p.m. CT.
  • Turning Point USA's 'All-American Halftime Show' streamed concurrently with Bad Bunny's performance on February 11, 2026.

The players

Bad Bunny

A Puerto Rican singer, rapper, and global superstar who headlined the Super Bowl LX halftime show.

Turning Point USA

A conservative non-profit organization that streamed an alternative 'All-American Halftime Show' during the Super Bowl.

Kid Rock

An American musician who performed as part of Turning Point USA's 'All-American Halftime Show'.

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What they’re saying

“I had a vision about the story, the mood and the feelings that I want to put on that show. I want people to feel happiness and joy. I want to make people dance. I want to make them feel proud and think that everything is possible.”

— Bad Bunny (Access Hollywood)

“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom.”

— Andrew Kolvet, Spokesperson, Turning Point USA (Statement)

“(The performance was) not my cup of tea, but I don't fault (Bad Bunny) for doing the Super Bowl, getting in front of a global audience. I fault the NFL for putting him in that position and Turning Point for having to come out and have an alternative for people to watch.”

— Kid Rock (Fox News)

What’s next

The NFL and Turning Point USA are likely to face continued scrutiny and debate over the programming choices for future Super Bowl halftime shows.

The takeaway

The record-breaking viewership for Bad Bunny's halftime show performance underscores his immense global popularity, while the millions who tuned into Turning Point USA's alternative stream highlight the ongoing cultural and political divisions in the United States.