ISC Rebrands Abacus as ISC Entertainment

Expanded team, broader product offerings, and enhanced digital experience mark the next phase of ISC's entertainment practice.

Published on Feb. 10, 2026

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Integrated Specialty Coverages (ISC) announced the formal rebrand of Abacus as ISC Entertainment, marking the next phase in the evolution of ISC's entertainment practice. The rebrand reflects years of investment following ISC's acquisition of Abacus, and signals strengthened leadership, expanded offerings, and enhanced service and technology capabilities.

Why it matters

The rebrand and expansion of ISC's entertainment division represents a strategic move to better serve brokers and clients in the complex and often time-sensitive entertainment industry. By investing in talent, technology, and a broader product suite, ISC Entertainment aims to provide a more seamless and responsive experience for its partners.

The details

As part of the rebrand, ISC Entertainment has expanded its staff to support growth and enhance service, adding Deanna Allen as AVP of Underwriting, Daniel Gutterman as Claims Manager, and Bernard Apolinario as Director of Software Engineering. The division now offers a comprehensive suite of solutions across film, events, and personal lines, enabling brokers to address overlapping exposures through a single specialty partner.

  • ISC announced the formal rebrand on February 10, 2026.

The players

Integrated Specialty Coverages (ISC)

A leading, multi-line program administrator dedicated to underwriting excellence, client service, and customer experience.

Ashley Gonzalez

Vice President of ISC Entertainment.

Deanna Allen

AVP of Underwriting at ISC Entertainment.

Daniel Gutterman

Claims Manager at ISC Entertainment.

Bernard Apolinario

Director of Software Engineering at ISC Entertainment.

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What they’re saying

“This rebrand is about much more than a name change. Since joining ISC, we've been focused on building the right team, expanding our product capabilities, and creating a more seamless experience for brokers. ISC Entertainment represents the full force of ISC behind our entertainment clients and broker partners.”

— Ashley Gonzalez, Vice President, ISC Entertainment

What’s next

ISC Entertainment is actively working on an updated, customer-facing digital experience designed to simplify submissions, improve transparency, and support faster turnaround times.

The takeaway

The rebrand of Abacus to ISC Entertainment signals ISC's long-term commitment to the entertainment industry and its broker partners. By investing in talent, technology, and a broader product suite, ISC Entertainment aims to provide a more comprehensive and responsive solution for complex entertainment risks.