Owner of LA's Villa's Tacos Appears in Super Bowl Halftime Show

Victor Villa's taco stand was featured in Bad Bunny's high-profile Super Bowl LX performance.

Published on Feb. 9, 2026

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Victor Villa, the owner of the popular Villa's Tacos in Los Angeles, unexpectedly found his taco stand featured in Bad Bunny's Super Bowl LX halftime show performance. Villa was surprised when he received a call asking him to be part of the high-profile event, but he saw it as an opportunity to represent his Mexican-American heritage and the immigrant experience that led to the success of his business.

Why it matters

Villa's Tacos' cameo in the Super Bowl halftime show highlights the growing influence and recognition of Latino-owned businesses and culture in mainstream American events. As a first-generation Mexican-American, Villa's story resonates with many immigrants who have built successful enterprises in the U.S. through hard work and perseverance.

The details

During the opening moments of Bad Bunny's halftime performance, the Puerto Rican superstar was seen handing a piragua, a shaved ice dessert, to Villa behind a cart with a Villa's Tacos sign. Villa said he found out about the surprise cameo just a few days before the big game. Instead of hiring actors, Bad Bunny wanted to feature real professionals in their fields to make the performance feel more authentic.

  • Villa's Tacos was started in Highland Park, Los Angeles in 2018.
  • The Super Bowl LX halftime show took place on February 9, 2026.

The players

Victor Villa

The owner of Villa's Tacos, a popular taco stand in Los Angeles that was featured in the Super Bowl LX halftime show performance by Bad Bunny.

Bad Bunny

A Puerto Rican superstar musician who headlined the Super Bowl LX halftime show and featured Villa's Tacos in his performance.

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What they’re saying

“They showed me that anything is possible in this life. My dad came to this country at 18 years of age with nothing more than hopes and dreams, and he turned that into attainable goods.”

— Victor Villa, Owner, Villa's Tacos (nbclosangeles.com)

“Instead of hiring actors to portray the role of a taquero, the role of a boxer, the role of a nail tech, the role of a hair braider, (Bad Bunny) wants to get actual professionals in their field to make it feel real, to make it feel authentic.”

— Victor Villa, Owner, Villa's Tacos (nbclosangeles.com)

What’s next

Villa's Tacos plans to continue expanding its presence in the Los Angeles area, building on the exposure from the Super Bowl halftime show appearance.

The takeaway

Victor Villa's story is a testament to the American dream, as a first-generation Mexican-American who built a successful taco business from the ground up. His cameo in the Super Bowl halftime show highlights the growing influence and recognition of Latino-owned businesses and culture in mainstream American events.