Highland Park Taqueria Featured in Bad Bunny's Super Bowl Halftime Show

Villa's Tacos, a beloved LA taqueria, made an appearance on the biggest stage in pop culture.

Published on Feb. 9, 2026

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Villa's Tacos, a popular taqueria in the Highland Park neighborhood of Los Angeles, was featured in the halftime show of Super Bowl LX, which was headlined by Puerto Rican superstar Bad Bunny. The taqueria's appearance on the national stage was a surprise for many fans of the local eatery.

Why it matters

The inclusion of Villa's Tacos in Bad Bunny's high-profile Super Bowl performance highlights the growing influence and recognition of Latino culture and cuisine in mainstream American entertainment. For a small, family-owned taqueria to be spotlighted on the biggest stage in sports and music is a significant milestone.

The details

During his energetic halftime show, Bad Bunny briefly featured Villa's Tacos, showcasing the taqueria's signature menu items and vibrant murals. The taqueria, which has been a Highland Park staple for over 20 years, is known for its authentic Mexican fare and community-focused approach.

  • Bad Bunny headlined the Super Bowl LX halftime show on February 10, 2026.
  • Villa's Tacos has been a fixture in the Highland Park neighborhood of Los Angeles for over 20 years.

The players

Villa's Tacos

A beloved taqueria located in the Highland Park neighborhood of Los Angeles, known for its authentic Mexican cuisine and community-focused approach.

Bad Bunny

A Puerto Rican singer, rapper, and songwriter who headlined the Super Bowl LX halftime show in 2026.

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What they’re saying

“It was such a surreal moment to see our little taqueria on the biggest stage in the world. We're so proud to represent our community and share our food with the nation.”

— Maria Villa, Owner, Villa's Tacos (Instagram)

The takeaway

The appearance of Villa's Tacos in Bad Bunny's Super Bowl halftime show is a testament to the growing influence and recognition of Latino culture in mainstream American entertainment. It showcases the power of small, community-focused businesses to make a big impact on the national stage.