Ben Simmons Hits Back at Ex-Girlfriend Kendall Jenner in Viral Super Bowl Ad

The NBA star teams up with Tiffany Haddish to poke fun at his high-profile relationships in a new commercial.

Feb. 9, 2026 at 11:07am

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Ben Simmons has responded to his ex-girlfriend Kendall Jenner's recent Super Bowl ad that poked fun at her athlete exes, including Simmons. Simmons teamed up with Tiffany Haddish for a new Sleeper brand commercial where they play "emotional injury specialists" called "The Ex-communicators" who help people dealing with the aftermath of high-profile relationships. The ad features several other celebrities taking subtle shots at their own ex-partners as well.

Why it matters

The back-and-forth between Simmons and Jenner over their past relationship has become a topic of public interest, with both using their platforms to address the situation. This latest commercial continues the narrative, highlighting the challenges that come with being in the public eye and the impact it can have on personal relationships.

The details

In the Sleeper commercial, Haddish introduces the service by asking, "Have you or someone you know been injured emotionally in a high-profile relationship?" Simmons then chimes in, "Are your exes snubbing you in commercials?" The ad features other celebrities like Kayla Nicole and Offset taking subtle jabs at their own ex-partners. This comes after Jenner's recent Fanatics Sportsbook ad where she poked fun at her athlete exes by throwing a lit match into a bin filled with basketball jerseys.

  • Jenner's Fanatics Sportsbook ad was released last week.
  • Simmons and Haddish's Sleeper commercial was released shortly after Jenner's ad.

The players

Ben Simmons

An NBA player who has previously dated Kendall Jenner and is now using a commercial to respond to her recent jabs at her ex-partners.

Kendall Jenner

A model and reality TV personality who recently appeared in a Fanatics Sportsbook ad that poked fun at her athlete ex-boyfriends, including Simmons.

Tiffany Haddish

An actress and comedian who co-stars with Simmons in the new Sleeper commercial, playing an "emotional injury specialist" who helps people dealing with the aftermath of high-profile relationships.

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What they’re saying

“Have you or someone you know been injured emotionally in a high-profile relationship?”

— Tiffany Haddish, Actress and comedian

“Are your exes snubbing you in commercials?”

— Ben Simmons, NBA player

“While the world has been talking about it, I've been betting on it. How else do you think I could afford all of this? Modeling?”

— Kendall Jenner

What’s next

Simmons is currently a free agent and is aiming to make an NBA comeback either later this season or in the upcoming 2026-27 season. He is training in Los Angeles to become "bulletproof" and avoid further setbacks with injuries that have plagued his career.

The takeaway

The ongoing public feud between Simmons and Jenner over their past relationship highlights the challenges that come with being in the public eye and the impact it can have on personal relationships. Both are using their platforms to address the situation, with Simmons now firing back at Jenner's recent jabs in a creative way through a new commercial.