Bad Bunny makes history with electrifying Super Bowl halftime show

The Puerto Rican singer became the first Latin artist to headline the Super Bowl halftime show alone.

Published on Feb. 9, 2026

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Bad Bunny delivered a groundbreaking 13-minute Latin-infused performance during the Super Bowl LX halftime show, becoming the first solo Latin artist to headline the event. The show, which featured over 300 dancers, multiple moving stages, and even a real wedding ceremony, was a celebration of Latin culture and community. Led by creative director Harriet Cuddeford and stage designer Julio Himede, the team had just two months to bring Bad Bunny's vision to life, creating an immersive, theatrical experience that paid homage to the artist's roots and inspired the next generation.

Why it matters

Bad Bunny's historic halftime show performance represents a significant milestone for Latin representation in mainstream American sports and entertainment. As the first solo Latin artist to headline the Super Bowl halftime show, Bad Bunny's electrifying performance showcased the vibrant and diverse Latin culture to a massive global audience, challenging traditional norms and paving the way for greater inclusion and diversity in the industry.

The details

The creative team behind the show, led by Cuddeford and stage designer Himede, had just two months to develop the production before rehearsals began in early January. The team divided the stage into various sections to accommodate the 'vignettes' that Bad Bunny would walk through, telling the story of 'real people in everyday life that are celebrating the Latin community.' The performance featured a sugar cane field, a taco stand, a jeweler, a nail technician, a group of men playing dominoes, and even a real wedding ceremony that Bad Bunny officiated. The show also included special guests Lady Gaga and Ricky Martin, who were chosen by Bad Bunny himself.

  • The Super Bowl LX halftime show took place on Sunday, February 9, 2026.
  • Bad Bunny's historic Grammy win for Album of the Year occurred just a week prior to the Super Bowl performance.

The players

Bad Bunny

A Puerto Rican singer and rapper who became the first solo Latin artist to headline the Super Bowl halftime show.

Harriet Cuddeford

The creative director behind Bad Bunny's Super Bowl halftime show performance.

Julio Himede

The stage designer from Yellow Studio who worked with Cuddeford to bring Bad Bunny's vision to life.

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What they’re saying

“Bad Bunny wanted his performance to center on this 'idea of honoring all the people that ran the yards before him that got him to where he is, and then the idea of paying that forward into future generations.'”

— Harriet Cuddeford, Creative Director (latimes.com)

“There's so many things that you're used to seeing at the Super Bowl, and certainly on the Super Bowl side, they're very used to doing things a certain way. We were like, 'Let's just try and imagine the space differently. Let's try and make something immersive. Let's make a journey.'”

— Harriet Cuddeford, Creative Director (latimes.com)

“Wedding ceremonies are 'very Latin,' a 'time where I can see my hundreds of cousins and uncles that we have.' At the same time, the feelings evoked from a wedding are 'something that everybody around the world relates to.'”

— Julio Himede, Stage Designer (latimes.com)

What’s next

Bad Bunny's historic Super Bowl halftime show performance is expected to inspire more Latin artists to take the stage in the years to come, further expanding the diversity and representation of the event.

The takeaway

Bad Bunny's groundbreaking Super Bowl halftime show not only celebrated Latin culture and community, but also challenged traditional norms and paved the way for greater inclusion and representation in mainstream American sports and entertainment. The performance's immersive, theatrical approach and focus on honoring the past while inspiring the future resonated with audiences worldwide, solidifying Bad Bunny's status as a trailblazing artist who is redefining the boundaries of what is possible on the biggest stage.