L.A. Taco Favorite Villa's Makes Super Bowl Debut, Thanks to Bad Bunny

The restaurant known for its freshly pressed blue corn tortillas and char-grilled meats appeared in the Puerto Rican singer's halftime show performance.

Published on Feb. 8, 2026

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Villa's Tacos, a popular Los Angeles taqueria, made a cameo appearance in Bad Bunny's high-energy Super Bowl LX halftime show performance. The restaurant, which is known for its freshly pressed blue corn tortillas, char-grilled meats, and cheese-encrusted tacos, was featured as the singer passed by a series of small businesses during his opening number.

Why it matters

Villa's Tacos has become a beloved Los Angeles institution, earning multiple spots on the L.A. Times 101 Best Restaurants list and recognition in the Michelin guide. The restaurant's appearance in Bad Bunny's Super Bowl halftime show performance highlights the growing influence and popularity of Latino-owned businesses and culture in the United States.

The details

As Bad Bunny's performance began, the Puerto Rican singer waded through faux sugarcane fields and passed a series of small businesses, including Villa's Tacos. The camera focused on Victor Villa, the owner of the taqueria, as he stood behind a cart emblazoned with the business' name and handed the singer a traditional Puerto Rican shaved ice dessert called a piragua.

  • Villa's Tacos started as a pop-up in the Highland Park neighborhood of Los Angeles in 2018.
  • The restaurant has been featured three times on the L.A. Times 101 Best Restaurants list.
  • Villa's Tacos was also featured on Season 3 of the Netflix series 'Taco Chronicles: Cross the Border'.

The players

Villa's Tacos

A popular Los Angeles taqueria known for its freshly pressed blue corn tortillas, char-grilled meats, and cheese-encrusted tacos.

Victor Villa

The owner of Villa's Tacos, who started the restaurant as a pop-up in the Highland Park neighborhood of Los Angeles in 2018.

Bad Bunny

A Grammy-winning Puerto Rican singer who performed during the Super Bowl LX halftime show, featuring a cameo appearance by Villa's Tacos.

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What they’re saying

“We sold our first taco in the front yard of my grandma's house in Highland Park more than 8 years ago & I feel that every taco along the way brought me here. Today. For this moment! I couldn't have sold that 1st taco if my parents didn't make the difficult decision to leave their homeland for a better life & immigrate to the U.S.”

— Victor Villa, Owner, Villa's Tacos (Instagram)

The takeaway

Villa's Tacos' appearance in Bad Bunny's Super Bowl halftime show performance is a testament to the growing influence and popularity of Latino-owned businesses and culture in the United States. The restaurant's journey from a humble pop-up to a beloved Los Angeles institution, recognized for its exceptional food and community roots, exemplifies the American dream and the power of perseverance.