Erewhon's New Haircare Smoothie Blends Beauty and Wellness

The RŌZ Garden smoothie is a limited-edition collaboration with the clean haircare brand RŌZ.

Published on Feb. 5, 2026

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Erewhon, the popular Los Angeles health food store, has launched a new limited-edition smoothie in partnership with the clean haircare brand RŌZ. The RŌZ Garden smoothie features a seaglass color from blue spirulina, layered with coconut cream and edible flowers. Despite the beauty-focused branding, the smoothie is positioned as a wellness-focused treat that provides nutrients to support hair, skin, and overall health.

Why it matters

The RŌZ Garden smoothie represents a growing trend of beauty and wellness brands collaborating to create products that appeal to consumers looking for an 'effortless enhancement' approach to self-care. As consumers become more conscious of the ingredients in their food and beauty products, partnerships like this one between Erewhon and RŌZ demonstrate how brands are innovating to meet those demands.

The details

The RŌZ Garden smoothie features a blend of coconut milk, pineapple, banana, matcha, blue spirulina, and edible flowers. According to a registered dietitian, the combination of ingredients provides antioxidants, healthy fats, fiber, and other nutrients that can support hair, skin, and overall health, though the effects are gradual rather than instant. The smoothie is low in protein, so it's recommended to pair it with a protein source to increase satiety.

  • The RŌZ Garden smoothie is available at all Erewhon locations in Los Angeles throughout February 2026.
  • Erewhon members can receive a complimentary smoothie from February 1-14, 2026.

The players

Erewhon

A popular health food store chain in Los Angeles, known for its innovative and health-focused products.

RŌZ

A clean, performance-driven haircare brand founded by celebrity hairstylist Mara Roszak.

Valerie Agyeman

A registered dietitian and women's health expert who provided nutritional analysis of the RŌZ Garden smoothie.

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What they’re saying

“I think overall it's a nutrient-dense mix that can contribute supportive nutrients for hair, skin, and overall cellular health, but I want people to know it's not an instant effect and doesn't replace consistent wholesome eating.”

— Valerie Agyeman, Registered Dietitian

“Choosing thoughtfully made ingredients helps you support your body with nutrients that play a role in overall health and wellness.”

— Valerie Agyeman, Registered Dietitian

What’s next

The RŌZ Garden smoothie will only be available at Erewhon locations in Los Angeles for the month of February 2026, so customers interested in trying the limited-edition offering should visit their nearest Erewhon store soon.

The takeaway

The RŌZ Garden smoothie demonstrates how beauty and wellness brands are collaborating to create innovative products that cater to consumers' growing demand for clean, nutrient-dense, and aesthetically-pleasing food and beauty items. While the smoothie may not provide instant results, its thoughtful ingredient selection and alignment with RŌZ's 'effortless enhancement' philosophy make it an appealing option for health-conscious consumers.