Los Angeles Today

By the People, for the People

NBA Crossover

February 12, 2026 4:00 pm

Los Angeles Convention Center
1201 South Figueroa Street, Los Angeles, CA 90015

NBA Crossover is a one-of-a-kind event that brings together the worlds of basketball, fashion, music, and culture. Explore interactive exhibits, attend panel discussions with NBA stars, and shop exclusive merchandise from top brands.

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Why We Like It

  • Immerse yourself in the vibrant intersection of sports, style, and entertainment.
  • Gain insider access to the latest trends and innovations shaping the NBA and pop culture.
  • Connect with fellow basketball enthusiasts and enjoy a day filled with engaging experiences.

Who Should Attend

NBA fans, sneakerheads, fashion enthusiasts, and anyone interested in the intersection of sports, entertainment, and culture will find something to enjoy at NBA Crossover.

In the Spotlight

NBA Players

Current and former NBA stars will make appearances, participate in panel discussions, and interact with attendees throughout the event.

Fashion Designers

Leading fashion designers and brands will showcase their latest NBA-inspired collections and collaborate on exclusive merchandise.

Musical Performances

Exciting musical acts will take the stage, providing a lively soundtrack to the festivities and celebrating the intersection of basketball and music.

About the Venue

Los Angeles Convention Center

A sprawling, modern event venue located in the heart of downtown Los Angeles, offering ample space for large-scale events and exhibitions.

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