KISS Rocker Gene Simmons Lowers Price of Beverly Hills Home to $12.5M

This is the second time Simmons has cut the price of the luxury home.

Published on Feb. 27, 2026

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Music legend Gene Simmons has again reduced the asking price of his former Beverly Hills home, lowering it to $12.5 million after initially listing it for $13.99 million and then $13.49 million.

Why it matters

Simmons' decision to lower the price of his luxury home in Beverly Hills reflects the ongoing challenges in the high-end real estate market, as even famous musicians struggle to find buyers willing to pay premium prices.

The details

Simmons initially listed the "exceptional" home for $13.99 million, but reduced the price to $13.49 million in September. The home is now priced at $12.5 million, indicating Simmons' willingness to compromise on the sale price to find a buyer.

  • Simmons initially listed the home for $13.99 million.
  • In September, Simmons reduced the price to $13.49 million.
  • The home is now priced at $12.5 million.

The players

Gene Simmons

A 76-year-old music legend and co-founder of the rock band KISS.

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The takeaway

Simmons' struggle to sell his luxury Beverly Hills home at his desired price reflects the broader challenges in the high-end real estate market, where even famous musicians are having to compromise on listing prices to find buyers.