K-Swiss Announces Indian Wells Tennis Takeover

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K-Swiss, the iconic tennis shoe brand, has announced a major partnership with the 2026 BNP Paribas Open at Indian Wells. As part of the deal, K-Swiss will provide more than 600 pairs of its new Hypercourt Express 3 shoes for the tournament's ball persons, ensuring a strong on-court presence throughout the event. The brand will also have a retail and activation presence at the tournament, allowing fans to engage directly with the latest K-Swiss footwear offerings.

Why it matters

The BNP Paribas Open at Indian Wells is one of the most prestigious events in global tennis, attracting nearly 500,000 fans on site and reaching a broadcast audience of nearly 1 billion homes worldwide. This partnership allows K-Swiss to showcase its deep California tennis heritage and introduce its new Hypercourt Express 3 model to a massive tennis audience, reinforcing the brand's position as a leader in the sport.

The details

The Hypercourt Express 3 is an update to K-Swiss' top-selling Hypercourt Express 2 model, featuring a new Surgelite+ midsole for enhanced comfort and stability. The shoe is lightweight, breathable, and has a generous forefoot fit, making it suitable for various playing styles and skill levels. In addition to outfitting the ball persons, K-Swiss will have a retail and brand presence inside Lululemon's fan activation tent and the Tennis Warehouse retail tent, allowing fans to engage directly with the brand and its latest footwear.

• The 2026 BNP Paribas Open takes place from March 4-15, 2026.
• K-Swiss is celebrating its 60th anniversary in 2026.

What they’re saying

What’s next

The partnership will allow K-Swiss to seed products with tournament ball persons, many of whom are competitive junior players from Southern California, introducing the brand to the next generation of tennis athletes.