Ruggable Launches 'That Summer Feeling' Rug Collections

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Ruggable, a leading home decor brand, has launched the first two drops of its five-part 'That Summer Feeling' campaign. The Boathouse Edition: Coastal Geometric collection and the Lakeside Edition: Cottage collection capture the essence of coastal and lakeside living with a contemporary twist. The designs feature a blend of nostalgic maritime cues, modern restraint, and warm, lived-in Americana charm.

Why it matters

Ruggable's new summer collections tap into the growing demand for versatile, design-forward home decor that can seamlessly integrate into a variety of living spaces. By blending nostalgic and modern elements, the brand is positioning coastal and lakeside aesthetics as design languages rather than just seasonal trends, allowing consumers to enjoy the timeless appeal of these styles year-round.

The details

The Boathouse Edition: Coastal Geometric collection features sun-faded textiles, painterly stripes, and handwoven textures that capture the quiet joy of a seaside summer with a contemporary sensibility. The Lakeside Edition: Cottage collection, inspired by the charm of cottage escapes like Grand Marais, Minnesota, blends warm neutrals with heritage blues and greens, rounded by soft highlights of rust, cranberry, and buttercream. Key design elements include cottage classics like gingham, plaid, and small-scale florals, as well as heritage textures like natural weaves and woodgrain-inspired geometry.

• Ruggable launched the first two drops of its five-part 'That Summer Feeling' campaign on April 16, 2026.