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Bad Bunny Dominates Grammys Fashion Power Rankings
The superstar's Schiaparelli tuxedo outperformed women's looks, setting social media ablaze and helping the brand earn top honors.
Published on Feb. 6, 2026
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At the 2026 Grammys, Bad Bunny became the first artist to win album of the year for a project not in English. His Schiaparelli tuxedo, the first ever designed for a man by the house, earned the brand top honors in The Hollywood Reporter's Red Carpet Power Rankings, outperforming women's looks and setting social media ablaze. The singer's fashion moment and Grammy victories also set him up nicely for his much-discussed halftime performance at Super Bowl LX.
Why it matters
Bad Bunny's Grammys fashion and wins represent a major breakthrough, as he became the first non-English artist to win album of the year and his Schiaparelli tuxedo outperformed women's looks, upending a key trend in the Red Carpet Power Rankings. This showcases the growing influence and popularity of Latin artists and the power of men's fashion on the red carpet.
The details
Bad Bunny's custom Schiaparelli tuxedo, designed by creative director Daniel Roseberry, was inspired by the house's history, including the bottle for its first fragrance Shocking from 1937. The look featured a black velvet smoking jacket with a corset-laced back and hand-faceted buttons crafted of broken glass. Schiaparelli earned a Media Impact Value (MIV) of $9.2 million from Bad Bunny's look, topping the list of fashion brands. Other standout looks included Justin Bieber's Balenciaga suit, Teyana Taylor's bronze Tom Ford gown, and outfits from J Balvin and Harry Styles in Dior.
- Bad Bunny won album of the year at the 2026 Grammy Awards on February 6, 2026.
- Bad Bunny is scheduled to perform at the Super Bowl LX halftime show on February 6, 2026.
The players
Bad Bunny
A Puerto Rican singer, rapper, and record producer who became the first artist to win album of the year at the Grammys for a non-English project.
Daniel Roseberry
The creative director of Schiaparelli, the French fashion house that designed the custom tuxedo worn by Bad Bunny at the 2026 Grammys.
Schiaparelli
A legendary French fashion house that designed the first-ever tuxedo for a man, worn by Bad Bunny at the 2026 Grammys, which helped the brand earn top honors in the Red Carpet Power Rankings.
What’s next
Bad Bunny's much-discussed halftime performance at Super Bowl LX on February 6, 2026 is expected to further showcase his rising star power and fashion influence.
The takeaway
Bad Bunny's historic Grammys wins and fashion moment represent a major breakthrough for Latin artists and the growing influence of men's style on the red carpet. His Schiaparelli tuxedo outperforming women's looks upended a key trend, showcasing the power of a single person to drive a brand's success and challenge industry norms.
