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El Segundo Today
By the People, for the People
Mattel Announces Another Round of Layoffs
Toy giant cuts 65 jobs at California headquarters as part of ongoing restructuring.
Apr. 4, 2026 at 6:04pm
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Mattel, the company behind iconic brands like Barbie and Hot Wheels, has announced another round of layoffs targeting 65 employees at its El Segundo, California headquarters. This latest round of job cuts comes about a year after the company laid off 120 workers as part of a broader effort to optimize operations and realign the business towards a new brand-centric model.
Why it matters
Mattel's repeated rounds of layoffs reflect the ongoing challenges facing the toy industry, which has had to adapt to shifting consumer preferences and the rise of digital entertainment. The company's restructuring efforts aim to strengthen its competitive position, but also raise concerns about the stability of jobs in the sector.
The details
According to a notice sent to state and local officials, the 65 layoffs will take effect on May 22 at Mattel's headquarters in El Segundo. A company spokesperson said the job cuts are part of an effort to 'reduce and restructure roles across the company' in order to 'optimize operations and realign the company toward a new brand-centric operating model'.
- Mattel announced the latest round of layoffs on April 4, 2026.
- The 65 job cuts will take effect on May 22, 2026.
The players
Mattel
A major American toy manufacturing company known for iconic brands like Barbie, Hot Wheels, and Fisher-Price.
What they’re saying
“These changes are designed to advance the company's growth objectives and strengthen our competitive position.”
— Mattel Spokesperson
The takeaway
Mattel's repeated rounds of layoffs underscore the ongoing challenges facing the toy industry as it navigates shifting consumer preferences and the rise of digital entertainment. The company's restructuring efforts aim to optimize operations and strengthen its competitive position, but also raise concerns about job stability in the sector.
