Downtown Crockett Hosts Monthly 'Walk It and Shop It' Event

Storefront owners aim to drive foot traffic and community engagement with a coordinated shopping event.

Apr. 16, 2026 at 10:43pm

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A bold, colorful silkscreen print featuring repeated images of a vintage cash register, a handmade ceramic mug, and a bundle of artisanal candles, conveying the eclectic mix of shops and locally crafted products available in downtown Crockett.A vibrant pop art celebration of the unique small businesses and handmade goods found in the charming town of Crockett.Crockett Today

The small town of Crockett, California is hosting a monthly 'Walk It and Shop It' event where all downtown businesses open their doors at the same time on the third Saturday of the month. The event features pop-up vendors, special activities, and a town-wide raffle to encourage visitors to explore the variety of shops, restaurants, and local artisans in the community.

Why it matters

Crockett's downtown businesses have struggled with inconsistent hours and lack of foot traffic, making it difficult for the small shops to thrive. The 'Walk It and Shop It' event aims to drive community engagement, support local entrepreneurs, and showcase Crockett's unique charm and character to potential new visitors.

The details

The 'Walk It and Shop It' event features 16 participating shops, including Revival Coffee, Tiki Bub's Surf Shop, Flowers Fresco, Toots Tavern, and Monarch Store. Each storefront will host a featured artist, maker, or vendor, and the Crockett Library will host a special Día de los Niños/Día de los Libros celebration. Visitors who collect signatures from all the participating locations will be entered into a town-wide raffle with prizes donated by the businesses.

  • The 'Walk It and Shop It' event is held every third Saturday of the month.
  • The next event will take place on Friday, April 18, 2026.

The players

Davin Ché

The business owner of Monarch Store, an 'American lifestyle' boutique in Crockett.

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What they’re saying

“We're very rarely open at the same time. It's like the town that time forgot, in a way. The downtown itself is small, and the businesses aren't located in one place. People do come. They think it's a cute, charming town. But with not a whole lot of stores open, they leave and figure they'll just come back next time.”

— Davin Ché, Business owner, Monarch Store

“It's a cute, quirky little town, but there's no excitement driving people. To have an event where you actually slow down, have a conversation, meet your neighbor, it changes things.”

— Davin Ché, Business owner, Monarch Store

What’s next

The next 'Walk It and Shop It' event in downtown Crockett will take place on Saturday, May 17, 2026.

The takeaway

The 'Walk It and Shop It' event is an innovative way for Crockett's small businesses to come together, drive foot traffic, and showcase the town's unique character and community spirit to potential new visitors. By coordinating their hours and offering special activities, the event aims to revitalize downtown Crockett and support the local entrepreneurial ecosystem.