Laufey Releases Star-Studded Music Video After Coachella Performance

The Icelandic-Chinese singer-songwriter debuts a high-concept visual for 'Madwoman' featuring an all-Asian cast.

Apr. 14, 2026 at 12:19am

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An extreme close-up of shimmering, glittering textures in high-contrast studio lighting, conceptually representing the glamorous, high-fashion aesthetic of Laufey's new music video.Laufey's star-studded 'Madwoman' music video blends retro bossa nova style with cutting-edge visuals and strategic brand partnerships.Coachella Today

Laufey debuted the music video for 'Madwoman' on April 13, 2026, immediately following her Coachella debut. Directed by Warren Fu and featuring an all-Asian cast including Hudson Williams and Lola Tung, the clip blends '60s bossa nova aesthetics with playful narrative elements, cementing her brand equity in the global jazz-pop space.

Why it matters

The entertainment industry thrives on the 'momentum window,' that precarious sliver of time where a live performance's adrenaline can be converted into digital currency. Laufey just executed a textbook example of this synergy, launching a multi-pronged assault on the cultural zeitgeist with the music video release, Coachella performance, and deluxe album drop.

The details

The centerpiece is the music video for 'Madwoman,' a track from the deluxe edition of her Grammy-winning album, A Matter of Time. While the music is a flirty nod to '60s bossa nova, the marketing is pure 2026: high-concept, visually curated, and strategically timed to capture the post-festival chatter. The video features a 'moment' - a three-second clip of Laufey clocking actor Hudson Williams with a fish - that can be ripped for TikTok or Instagram Reels to drive traffic back to the full SVOD experience.

  • Laufey debuted the music video for 'Madwoman' on April 13, 2026.
  • Laufey performed at the Coachella Outdoor Theatre on April 12, 2026.

The players

Laufey

An Icelandic-Chinese singer-songwriter who recently won a Grammy for Best Traditional Pop Vocal Album.

Warren Fu

The director of the 'Madwoman' music video, known for his work with artists like Dua Lipa and Daft Punk.

Hudson Williams

An actor who appears in the 'Madwoman' music video.

Lola Tung

An actress who appears in the 'Madwoman' music video, known for her role in The Summer I Turned Pretty.

Alysa Liu

An Olympic gold medal figure skater who appears in the 'Madwoman' music video.

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What they’re saying

“Growing up, I felt a general lack of representation for people who looked like me in music and media. With the 'Madwoman' video, I wanted to be that representation. The result is what honestly feels like my absolute dream video and exactly what younger Laufey would have loved to see.”

— Laufey

What’s next

Laufey is expected to continue promoting the deluxe edition of A Matter of Time, including potential television performances and further brand partnerships.

The takeaway

Laufey is proving that the 'jazz-pop' revival isn't just about the music—it's about the packaging. By blending nostalgic bossa nova sounds with a cutting-edge approach to representation and lifestyle branding, she is rewriting the blueprint for the modern auteur.