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Legendary TV Producer George Schlatter Celebrated at Emotional Red Carpet Premiere
The 96-year-old entertainment icon was supported by famous friends at the debut of his documentary 'Sock It To Me: The Legend of George Schlatter'.
Apr. 14, 2026 at 9:09pm
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A rare public celebration of the 96-year-old TV icon who revolutionized comedy and variety programming.Beverly Hills TodayPioneering TV producer, director and writer George Schlatter, 96, made a rare public appearance to celebrate the premiere of his documentary 'Sock It To Me: The Legend of George Schlatter' at the 26th Annual Beverly Hills Film Festival. Schlatter, who created iconic shows like 'Rowan & Martin's Laugh-In', was joined on the red carpet by his wife Jolene Brand as well as celebrity friends and co-stars like Lily Tomlin, Goldie Hawn, Barbara Eden, and more.
Why it matters
George Schlatter is a towering figure in the history of television comedy, having created some of the most influential and groundbreaking variety and sketch shows of the 1960s and 70s. The documentary premiere celebrates his six-decade career and lasting impact on the industry, while also marking a rare public appearance for the 96-year-old entertainment legend.
The details
The 93-minute documentary 'Sock It To Me: The Legend of George Schlatter' tells the story of Schlatter's illustrious career, which includes creating and producing some of the most memorable variety shows and specials in TV history, especially comedies and musical events. Besides Schlatter's longtime wife Jolene Brand, the film features appearances from stars like Lily Tomlin, Goldie Hawn, Tom Hanks, Lionel Richie, Martin Short, and Jimmy Kimmel, all paying tribute to Schlatter's lasting influence.
- George Schlatter made his first red carpet appearance in 18 months for the documentary premiere on April 13, 2026.
- Schlatter last attended a public event in October 2024 for the 38th Carousel of Hope Ball.
The players
George Schlatter
A 96-year-old pioneering TV producer, director and writer who created iconic shows like 'Rowan & Martin's Laugh-In' and has a six-decade career in the entertainment industry.
Jolene Brand
George Schlatter's wife of seven decades, who accompanied him on the red carpet for the documentary premiere.
Chris Coronado
The director of the documentary 'Sock It To Me: The Legend of George Schlatter'.
Lily Tomlin
An actress who starred in 'Rowan & Martin's Laugh-In', which was created by George Schlatter.
Goldie Hawn
An actress who also starred in 'Rowan & Martin's Laugh-In' and attended the documentary premiere.
What they’re saying
“I had a lovely evening tonight at the Chinese Theater for the Beverly Hills Film Festival screening of 'Sock it To Me: The Legend of George Schlatter'. As always George is simply a delight!”
— Barbara Eden
The takeaway
George Schlatter's rare public appearance and the celebratory documentary premiere highlight the enduring legacy of one of television's most influential and pioneering comedy producers, whose groundbreaking shows like 'Laugh-In' reshaped American pop culture.
