ANTA Opens Beverly Hills Flagship, Strengthening Direct U.S. Market Presence

Flagship store marks major milestone in Chinese sportswear brand's global expansion and North American market entry

Published on Feb. 16, 2026

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ANTA, a leading Chinese sportswear brand, has opened its first North American flagship store in Beverly Hills, Los Angeles, marking a significant step in the company's international expansion and establishing a direct retail presence in the United States. The approximately 3,000-square-foot space blends Chinese cultural elements with a forward-looking global design, showcasing ANTA's core product lineup including the KAI series, HELA lifestyle collection, PG7 running shoes, and C202 racing model.

Why it matters

The Beverly Hills flagship opening reflects ANTA's transition from a domestically focused sportswear company to a brand expanding through direct engagement in key international markets, aligning with its broader vision of becoming a global brand. Situated in one of the world's most prominent luxury and sports retail districts, the store launch is a strategic move to strengthen ANTA's direct-to-consumer presence and brand identity in the North American market.

The details

Designed around the concept of 'Eastern Aesthetics, Global Expression,' the flagship store incorporates Chinese red accents, performance-driven sports elements, and references to American lifestyle culture. The store will carry ANTA's core product lineup and host localized initiatives, including running clubs, basketball culture salons, and technology experience workshops, to deepen engagement with North American consumers. ANTA has also signed a lifetime partnership with NBA star Klay Thompson, with future editions of his exclusive footwear and apparel set to launch through the Beverly Hills store.

  • ANTA opened its first North American flagship store in Beverly Hills, Los Angeles on February 15, 2026.
  • On February 15, 2026, ANTA will further extend its local engagement through the launch of ANTALAND at Santa Monica Pier, timed to coincide with NBA All-Star Weekend.

The players

ANTA

A leading Chinese sportswear brand that is transitioning from a domestically focused company to a brand expanding through direct engagement in key international markets.

Kyrie Irving

ANTA Global Ambassador and Chief Creative Officer.

Klay Thompson

NBA star who has signed a lifetime partnership with ANTA, with future editions of his exclusive footwear and apparel set to launch through the Beverly Hills store.

Samuel Tsui

ANTA Brand CEO.

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What they’re saying

“The Beverly Hills flagship is a pivotal step in ANTA's global strategy. Opening directly operated stores in the United States is about using our products as a medium and our retail space as a window to allow global consumers to experience the strength of Chinese innovation and the warmth of Chinese culture.”

— Samuel Tsui, ANTA Brand CEO

What’s next

On February 15, 2026, ANTA will further extend its local engagement through the launch of ANTALAND at Santa Monica Pier, timed to coincide with NBA All-Star Weekend.

The takeaway

ANTA's opening of a flagship store in Beverly Hills marks a significant milestone in the Chinese sportswear brand's global expansion strategy, as it transitions from a domestically focused company to a brand establishing a direct-to-consumer presence in key international markets like the United States. The store's design and initiatives reflect ANTA's goal of blending its Chinese cultural heritage with a forward-looking global brand identity.