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Dunkin' Releases '90s-Style Casting Tapes of Tiffani Thiessen and John Stamos 'Auditioning' for Super Bowl Commercial
The videos, set in 1995, see the 'Saved by the Bell' and 'Full House' stars questioning iced coffee, which the brand notes "wasn't exactly everywhere" back then.
Feb. 9, 2026 at 12:15pm
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Dunkin' released 'casting tapes' of John Stamos and Tiffani Thiessen auditioning for its star-studded Super Bowl Commercial. The concept for the brand's Big Game spot was 'Good Will Dunkin',' a 'never aired' sitcom pilot from 1995, featured Ben Affleck spoofing Good Will Hunting. The casting tapes see Stamos and Thiessen questioning iced coffee, which the brand notes "wasn't exactly everywhere" in 1995.
Why it matters
Dunkin's epic tribute to '90s sitcoms didn't stop with Sunday night's Super Bowl commercial. The brand's creative approach to promoting its Super Bowl ad by releasing '90s-style 'casting tapes' of popular sitcom stars like Stamos and Thiessen resonates with viewers who grew up watching those iconic shows.
The details
The 'Good Will Dunkin'' commercial featured a star-studded cast of '90s sitcom actors, including Jennifer Aniston and Matt LeBlanc (Friends), Jason Alexander (Seinfeld), Ted Danson (Cheers), Jaleel White (Family Matters), Jasmine Guy (A Different World) and Alfonso Ribeiro (The Fresh Prince of Bel-Air), as well as a cameo from Tom Brady. In the 'casting tapes,' Stamos and Thiessen question the concept of iced coffee, which Dunkin' notes was not as widespread in 1995 as it is today.
- The 'Good Will Dunkin'' Super Bowl commercial aired on Sunday, February 9, 2026.
- Dunkin' released the '90s-style 'casting tapes' of Stamos and Thiessen on Monday, February 10, 2026.
The players
John Stamos
An American actor who rose to fame as Uncle Jesse on the ABC series Full House.
Tiffani Thiessen
An American actress who played cheerleader Kelly Kapowski on the NBC series Saved by the Bell, and later joined the cast of Beverly Hills, 90210.
Ben Affleck
An American actor and filmmaker who co-wrote and co-starred in the 1997 film Good Will Hunting, which was spoofed in Dunkin's 'Good Will Dunkin'' Super Bowl commercial.
Alfonso Ribeiro
An American actor best known for his role as Carlton Banks on the sitcom The Fresh Prince of Bel-Air.
Dunkin'
An American coffee and doughnut company.
What they’re saying
“I got everything I need right here in this 1995 Dunkin'.”
— John Stamos (Dunkin' release)
“Oh, it's supposed to have ice in it. Genius.”
— Tiffani Thiessen (Dunkin' release)
“I really had great joy that day to be able to shoot and talk with everyone. And there was such a fun confidence in the room where everybody kind of knew what we were all doing. We had done so many episodes of sitcoms and being able to play together in a room was really cool.”
— Alfonso Ribeiro (PEOPLE)
“I think everyone really was a little bit in awe of what we were all doing.”
— Alfonso Ribeiro (PEOPLE)
The takeaway
Dunkin's creative marketing approach of releasing '90s-style 'casting tapes' featuring beloved sitcom stars like Stamos and Thiessen demonstrates the brand's savvy understanding of nostalgia and pop culture, effectively engaging viewers and generating buzz around its Super Bowl commercial.
