Once Upon a Farm Stock Drops After Forecast Disappoints

Shares of the Jennifer Garner-backed organic baby food brand fall as it projects slower sales growth for 2026.

Mar. 13, 2026 at 3:35pm

Shares of Once Upon a Farm, the organic baby food brand co-founded by actress Jennifer Garner, fell after the newly public company forecast slower sales growth for 2026. The company projects 2026 net sales growth of 25% to 29%, down from 2025's 53.5% surge, causing the stock to drop below its IPO price.

Why it matters

Once Upon a Farm's first earnings report as a public company shows how market sentiment can shift quickly when growth expectations change. The company is still projecting strong sales, but the slower forecast has already impacted the stock price.

The details

Once Upon a Farm (OFRM) saw its shares sink 13% on Friday after the company reported its first quarterly results since going public in February. The Berkeley, California-based organic baby food and kids' snacks company co-founded by Jennifer Garner projected 2026 net sales of $302 million to $310 million, representing growth of 25% to 29% year-over-year. This is down from the 53.5% sales surge the company saw in 2025. The company also expects 2026 adjusted EBITDA of $2 million to $4 million, with the bottom of the range below 2025's $2.1 million.

  • Once Upon a Farm went public on February 6, 2026.
  • The company reported its first quarterly results as a public company on March 13, 2026.

The players

Once Upon a Farm

An organic baby food and kids' snacks company co-founded by actress Jennifer Garner.

Jennifer Garner

The actress who co-founded Once Upon a Farm.

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The takeaway

Once Upon a Farm's slower growth forecast has already impacted the stock price, showing how quickly market sentiment can shift for newly public companies when growth expectations change. The company is still projecting strong sales, but investors are closely watching for signs of slowing momentum.