Once Upon a Farm Debuts on Public Markets

Organic baby food brand goes public, raising $198 million in IPO

Published on Feb. 9, 2026

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Once Upon a Farm, a Berkeley-based organic baby and children's food company co-founded by actress Jennifer Garner and former Annie's CEO John Foraker, has gone public, offering 11 million shares at $18 each and raising around $198 million. The company's stock opened at $21 on its debut, about 17% above the offer price, reflecting strong investor appetite for the brand's mission-driven, premium organic products targeting the growing demand from millennial and Gen Z parents for healthier snacks and meals for their kids.

Why it matters

The Once Upon a Farm IPO highlights the rising consumer demand for organic, additive-free children's foods as parents, especially younger generations, prioritize nutrition and wellness. The company's public benefit status and celebrity co-founder also appeal to health-conscious, socially conscious investors, though the high valuation puts pressure on the brand to execute on its ambitious growth plans.

The details

Once Upon a Farm sells a variety of fresh, cold-pressed purees, refrigerated meals, bars, and snacks made with organic, high-quality ingredients and no added sugar. The company has rapidly expanded distribution, with its products now available at major retailers like Target and Walmart. Management touts Once Upon a Farm as the '#1 growth brand' in its category, leveraging Garner's visibility and the company's mission-driven identity. However, the business remains unprofitable, with widening losses despite strong sales growth, as it invests heavily in marketing, innovation, and infrastructure to capture market share in the estimated $79 billion U.S. kids' food space.

  • Once Upon a Farm went public in early 2026.
  • The company reported around $176.7 million in revenue for the first nine months of 2025, up 64% year-over-year.
  • In Q3 2025, Once Upon a Farm's sales reached $66 million, a 58% year-over-year increase.

The players

Once Upon a Farm

A Berkeley-based organic baby and children's food company that went public in early 2026, offering 11 million shares at $18 each and raising around $198 million.

Jennifer Garner

Co-founder of Once Upon a Farm and a well-known actress whose celebrity status has helped raise the brand's profile.

John Foraker

Co-founder of Once Upon a Farm and former CEO of Annie's, a natural and organic food company.

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What they’re saying

“The $198 million raised gives us access to capital to invest in supply-chain upgrades and marketing and is a marker of credibility to help the brand lead our categories.”

— John Foraker, CEO, Once Upon a Farm (barchart.com)

What’s next

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The takeaway

The Once Upon a Farm IPO reflects the growing consumer demand for healthier, organic children's foods, particularly among younger generations of parents. However, the company's high valuation and ongoing losses mean it will need to execute flawlessly on its ambitious growth plans to justify investor optimism.