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Jennifer Garner's Once Upon a Farm Set to Go Public at $720 Million Valuation
The baby food brand co-founded by the actress will begin trading on the NYSE this Friday.
Published on Feb. 5, 2026
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Once Upon a Farm, the baby food brand co-founded by actor Jennifer Garner, is set to begin trading on the New York Stock Exchange on Friday under the ticker symbol OFRM. The company is expected to price its shares between $17 and $19, valuing the Berkeley, California-based company at over $720 million.
Why it matters
The Once Upon a Farm IPO could serve as a bellwether for other consumer brands looking to go public, many of which faced uncertainty in 2025 due to tariffs and changing policies in Washington. However, celebrity-backed brands have had a mixed track record as public companies.
The details
Once Upon a Farm initially intended to go public in the fall of 2025, but those plans were delayed by the longest government shutdown in U.S. history. The company is now set to sell nearly 11 million shares, with the IPO potentially raising over $200 million. Garner's star power has helped draw attention to the brand, and she has been actively promoting it through sales meetings and events.
- Once Upon a Farm will begin trading on the NYSE on Friday, February 5, 2026.
- The company initially planned to go public in the fall of 2025 but was delayed by the government shutdown.
The players
Once Upon a Farm
A baby food brand co-founded by actress Jennifer Garner that is set to go public on the NYSE.
Jennifer Garner
The co-founder of Once Upon a Farm and a well-known actress who has helped promote the brand.
The Honest Company
A celebrity-backed brand founded by Jessica Alba that went public in 2021 but has since seen its stock price decline significantly.
MNTN
A company that counts actor Ryan Reynolds as its chief creative officer and went public in 2021.
What’s next
The company's shares are expected to begin trading on the NYSE on Friday, February 5, 2026.
The takeaway
The success or failure of Once Upon a Farm's public debut could have implications for other celebrity-backed consumer brands looking to go public, as the track record for such companies has been mixed in recent years.
